SEO Courses in Vadodara is one of the most sought-after searched topics on the internet. This article will help students of this generation to understand why they can consider this as a good career choice and the institutes which are providing SEO Courses in Vadodara. The article guides us until we onboard to an organization or being a freelancer. These Courses can be pursued both in online and offline mode. There are also a few courses available free of cost and can be taken up for brushing the concepts.
What is SEO and What does an SEO specialist do?
SEO(Search Engine Optimization) is a set of practices that can improve the visibility of your web pages. It will eventually elevate rankings of your website when a consumer searches for your business on any search engine. Post pandemic almost 90% of people start their day with a google search.
The search engine has become a part and parcel of everyone’s life and people look up to google first when they need to authenticate any business or piece of information. Hence, for every business to flourish, to make their digital presence strong, SEO will be playing the biggest role.
So, it is the job of the SEO specialist to maximize the traffic to the owner’s website by optimizing its content. He or she should be a problem solver, and decision-maker and help the organization to develop good and engaging content as all leading search engines believe only “Content is King”.
They create keyword-rich content, builds backlinks to your site, optimize your page speed. A talented SEO specialist possesses both sound technical knowledge and marketing know-how.
Is SEO a good career option?
If you undergo training for SEO courses in Vadodara, the professionals can find multiple ways to earn:
- You can work in-house in large corporates and with clients. There is a huge demand for professionals who knows the techniques to optimize their ranking on Youtube(largest video content provider) and in amazon(The largest online shop).
- You also get the opportunity to grow the websites you own. Once traffic to your website grows, you can monetize the website through ads, affiliate offers, and even by creating products.
- You can freelance and take jobs from small businesses if you get certified for SEO courses in Vadodara. They will pay you if you could improve their organic search traffic and ranking in major search engines.
With the advent of e-commerce and online store, there is an unprecedented demand for SEO professionals. Currently, there are around 10000+ openings in LinkedIn and 7000 openings in the job portal Indeed. And around 13000+ openings in Naukri. Hence, there is a huge scope of earning and growth in a career for a certified SEO professional.
If you complete SEO courses in Vadodara, you can enter the industry as an SEO Analyst, you can grow to an SEO specialist, then SEO Manager, and finally an SEO director. The analyst’s role is to do keyword research, identify site issues, and implement changes.
An SEO specialist creates strategies, the manager manages a team of SEOs and a director oversee the entire operation of SEO and report directly to the big shorts of the business. An entry-level SEO Analyst has the potential to earn up to INR 3.7 lakh. An SEO specialist has the potential to earn up to 5 lakh. And an SEO Manager can earn up to 10 lakhs.
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SEO Job Profiles
There has been a big surge in the SEO job requirements post-pandemic as most businesses especially the ones small in size go online as physical stores were almost closed. An SEO professional has immense potential to grow in his/her career.
The base of the pyramid shows the starting of the career and tip points to the zenith where an SEO professional can aspire to reach. Let us discuss in brief each of the profiles.
SEO Trainee: This forms the base of the pyramid, the trainees work under the supervision of a mentor and are majorly involved in the implementation of various tools such as off-page, writing content, etc.
SEO Executive: A SEO trainee promoted to SEO executive post completion of their probation period and does all the process-centric activities associated with SEO. They implement individual campaigns, optimizes content, do research, conduct off-page and on-page SEO.
SEO Analyst: Next comes in the hierarchical order is SEO Analyst who reviews the task performed by the SEO executives does the research on Keywords and advice their subordinates to make necessary changes.
SEO Strategist: A strategist is placed next to an SEO Analyst as shown in the pyramid who lays down different strategies to enhance the traffic to a company’s website. They closely study and create the implementation plan for the strategies.
They decide the tools and techniques which can be used to increase the reach of the company. The strategist passes the plan to SEO executives and trainees for execution. He reviews the implementation and keeps modifying the strategy based on their comments received from analysts.
SEO Specialist: A SEO specialist takes the responsibility to manage the SEO campaigns, manages the organic search results of company websites
SEO Consultant: SEO consultants work in a digital marketing agency, who are deemed to possess comprehensive knowledge of SEO tools and strategies. They provide third-party consultation to optimize the content and increase the traffic by understanding the business of the company and making suggestions such as changes in the business models, website design, content, etc.
SEO Technician: The technician access a company’s competitor website, look for updates, and work on link-building opportunities. They connect with bloggers for backlinking.
SEO Account Manager: The account manager manages campaigns for his accounts. They ensure network sites like Twitter, Facebook, etc are updated with the latest campaigns. They ensure lead conversion and run ads on various social media platforms.
SEO Manager: SEO Managers need to overlook all the campaigns running under them, analyze the reports on the statistics collected from various campaigns, need to come up with successful SEO implementation stories. The manager manages various teams working under him, oversees their efficient operations, recommends amendments in running campaigns.
SEO Trainer: A SEO trainer acts as a mentor and trains employees of all ranks for the smooth functioning of the organization. The trainer is a profile that expects very high technical knowledge and many years of experience while working in different roles. Case studies and live campaigns are major tools used by these exponents to train the subordinates.
SEO Director: A SEO director heads the department of SEO and ensures that the functioning of the department is in line with the organization’s goals. SEO director takes care of all its clients and ensures the smooth functioning of the entire organization.
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SEO Course Eligibility
Any graduate in any discipline can do this course. Additionally, below professionals can also acquire this certification to hone their digital marketing skills.
- Small and medium businesses, entrepreneurs who are struggling to expand their business and increase their digital presence.
- Marketing professionals who are finding difficulty in showcasing themselves online,
Increasing web traffic and overall ranking in search engines can opt for the course.
- Freelancers/Content Writers/Copy Writers can also take up the course to increase the traffic towards their content.
- There is stiff competition among bloggers. To stand out of the crowd it is a must to have SEO knowledge.
- Homemakers can restart their career by pursuing the course if they have basic internet knowledge and a computer.
Competencies to develop for a skilled SEO professional
We have to be skilled and master the art of problem-solving, critical thinking, and logical decision-making. The ability to do in-depth research is also one of the key skills to be developed during the course. You need to develop the skill to design SEO-optimized content, whether it is for social media marketing, blogs, or copywriting.
Acquiring a degree in HTML or CSS skills will place you in the coveted list of technical SEOs. You have to develop the art to keep oneself abreast with ever-changing SEO algorithms and trends. Hence, there should be a thirst to learn new things every day.
Institutes offering SEO courses in Vadodara
There are many institutes offering SEO courses in Vadodara. Let’s discuss a few of them and their silent features.
1. IIM Skills
One of the premier institutes to offer SEO courses in Vadodara is IIM skills. This is an advanced Instructor-led SEO course of 1-month duration and two months of on-the-job(Internship) training with a fixed stipend of 3000 rupees per month which is rare to find with any other institute.
They provide multiple case studies, 2 live projects, and also access to a list of tools. Additionally, they provide backlink builders for hands-on experience. They offer flexible timings which allow people from diverse backgrounds suit to their schedule. Their curriculum is dynamic and they keep updating themselves with every change in the SEO world.
Features of the SEO Course are:
- All the classes are practical. Lifetime access to their LMS 24X7.
- They provide great placement opportunities having trainees in big corporates like Accenture, Genpact, etc.
- They provide free business coaching to entrepreneurs to validate their business ideas and strategies.
- They cover intensively on-page SEO, off-page SEO, Technical SEO, Google Analytics, real-time traffic analytics, reporting in SEO, link building, keyword, and competitor research, mastering the art to adapt to frequent changes to the algorithm, SEO audit, how to pitch new clients and onboard them.
- They give hands-on training with many SEO tools. A detailed class on google search console, Ubersuggest, KWfinder, speed tool tests, performance tools like Semrush,on-page optimization tools, off-page optimization tools.
- Work on multiple real-time projects to gain actual expertise on the execution and implementation of SEO.
Other courses by IIM Skills
2. Weltec Institute
This is one of the reputed institutes providing advanced SEO courses in Vadodara. They provide training on live projects. You learn from industry experts. They give placement assistance as well. Their curriculum focuses on learning the basics of the internet and search engine, google search consoles like webmaster tools, keyword research, on-page, and off-page optimization.
Students will be provided a certificate of completion at the end of the course. They conduct workshops and seminars from industry experts. There are no registration or cancellation fees. They provide periodic revision batches and provides flexible timings and batches.
Mobile number: Reach them at +91 9904454321
Mail at info.@weltec.in
If you are intending to do SEO courses in Vadodara right from home, nothing more than the below program you can ask for. Simplilearn provides advanced SEO training. The best feature is a 7-days money-back guarantee. If you are not satisfied with the course content, they fully refund the fees paid. They provide multiple training options. They are:
- Self-paced learning provides lifetime access to their learning material designed by industry experts. They will assign 25 hands-on projects to practice the skill. They assign 3 simulation test papers for assessments. There is 24X7 learners support n assistance available.
- Online BootCamp provides self-paced classes and 90 days of flexible access to online classes.
The curriculum includes SEO Introduction, how a search engine like google works, types of SEO, keyword research techniques, competitive intelligence, on-page, and off-page optimization, designing of search engines, how top local search signals work, google panda, google penguin and google hummingbird update, etc.
They also cover topics such as how to build a successful career in SEO, top dos and don’ts, career paths, and certifications that can be acquired. In addition to the foundation concepts stated above, they also cover advanced content marketing and advanced web analytics.
85% of the course completion and five projects need to be completed to get the certificate of completion from the coveted organization. Additionally, the enrolled student should complete one simulation test with a minimum score of 75%. They provide one practice test before a student appears for the final examination.
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4. Digital Vidya
DigitalVidya provides an online instructor-led 1-month course on SEO. They provide govt. of India certified certification. Hand-on projects and weekly assignments are given to enhance the knowledge and apply the same in real-world issues.
Every week they organize a meeting with industry experts to understand various aspects of digital marketing in-line with SEO. Once the online sessions are done, appear for the CSEOM examination and acquire “Certified Search Engine Optimization Master Course” certification from the institute.
Their curriculum includes on-page optimization techniques, off-page optimization techniques, everything about Search Engine algorithms. This company offers SEO courses in Vadodara at a much cheaper price.
Fees: INR 11,900 + GST
Call at +91-80100-33033 or
mail at email@example.com for registration.
Coursera provides shareable certification on Advance SEO by the University of Califonia, Davis. The program is self-paced, course videos and readings, practice quizzes, graded assignments with peer feedback, graded quizzes with feedback, and graded programming assignments.
The course curriculum covers Introduction to google SEO, google SEO fundamental, optimizing a website for google search, advanced content and social media tactics to optimize traffic, apply the knowledge to practice by doing a google SEO capstone project.
6. Aeth Technology
Arth technology is one of the institutes which provides both online and offline SEO courses in Vadodara. Their curriculum covers search engine basic knowledge, keyword research, on-page and off-page SEO tricks, conversion optimization, blog creation, link building, content strategy, google analytics, SEO tools, lead analysis, etc. They provide placement assistance, weekend classes.
Please contact them @ 8200752500 or
mail them @ firstname.lastname@example.org for fees structure and other details.
7. NIIT Technologies
NIIT Technologies is a premier organization that provides a course on SEO named “ SEO, SEM and Google courses”. This is 50 hours course and provides both in classroom and online mode. They provide hands-on application of SEO and SEM tools.
The course covers in detail how to run ads on Google, implementation of SEO, SEM, keyword research, PPC, ads campaigns, how to prepare for google ads exams, etc.
Please contact @ 180030006448 or
visit www.niit.com for more details.
Udemy is an online platform where you can find a plethora of content on SEO at a very nominal price. If you are already an SEO professional and just want to brush up on your skills, nothing more than this is essential.
Course Name: “Complete SEO Training with SEO Expert Peter Kent!”
It’s an 8 hours video course with lifetime access to the resources and a completion certificate is awarded at the end of the session.
1. What is the average time it takes to become an SEO professional?
6 Months to 18 Months post completion of the course.
2. What is the eligibility for pursuing the search engine optimization course in Vadodara?
A graduate in any field with a strong interest in learning technology and keen on upgrading oneself with the changes in the Google algorithm. Good Language and communication skills. Basic Internet knowledge is added advantage.
3. What are the different types of jobs we can apply for after completion of the course?
Almost all business that desires to go online and those who intend to expand their presence across the globe would need SEO professionals. Hence, their demand is exponentially rising and they can approach any company.