Top 5 Digital Marketing Courses in Jordan With Placements

September 27, 2023September 27, 2023 Pallavi N 0 Comments

Technology revolutionized in the last two decades which led to the digitalization of every kind of business around the world. There is increasing demand for various skills in the market due to the digital presence of businesses. One such skill that is highly demanded in the market is Digital Marketing. Whether a multinational company or a start-up, their digital presence makes the role of digital marketing specialist very important. Through this article, we present the best Digital Marketing courses in Jordan that are in high demand to help you start your career in digital marketing.

What is Digital Marketing?

Digital marketing involves advertising to people digitally by leveraging different channels such as websites, search engines, and social media and showing ads to people on the internet based on their actions and preferences on the internet.

Digital Marketing Courses in Jordan are in high demand because of the growing market.

The core four of the hub and spoke model of marketing include model, market, message, and media.

Model is essentially your business and everything about it including what you sell, prices, the uses of your products, descriptions, and other details.
Market refers to the people that you are going to serve. It includes the demographic, geographic, and psychographic details of your target audience.
How you connect with your audience through various ways such as posts, advertisements, and emails refer to the message.
Media is the platform where you will be doing the marketing for your products and services.

Types of Digital Marketing

One must be well versed in the different types of digital marketing that are available to reach maximum consumers in different ways possible. Every type of digital marketing has its pros and cons. The following are the different types of digital that can be used to target audiences and drive business

Content Marketing: This is the most common type of digital marketing. There are tonnes of information being uploaded on the internet every day and with the large audience available, digital marketing by creating content in the form of blogs, social media posts, and web articles is a good strategy. To build consumer trust in the brand and also provide information about the products and business as a whole is the aim of content marketing
Social media marketing: According to a study by Forbes, nearly 5 billion people in the world are using the internet and on average every day 150 minutes are spent on social media platforms. Using social media platforms such as YouTube, Facebook, and Instagram to promote various products and services, engage with the audience, and improve brand visibility is known as social media marketing.
E-mail marketing: Targeting potential audiences such as your subscribers or individuals who have previously shown interest in your business by sending emails helps in increasing sales. It helps in directly communicating with the customers and also sends updates about promotions and offers.
Search Engine Optimization: Optimizing the website and content by targeting the keywords through which users search for a business or service is important for businesses to be listed at the top of the search page. Visibility of the business on the internet when people search with relevant keywords is important so that they visit your website which in turn drives sales.
Affiliate marketing: Also known as direct sales, affiliate marketing is gaining importance. In this type of marketing, there is an affiliate marketer who will promote the products or services on various websites and in return gets a commission for every sale that he generates. The product or the service does not belong to the affiliate marketer but instead to a different retail which is being promoted by publishers using an affiliate link.
Pay-per-click: It is a form of digital advertising where the advertiser will pay a certain fixed amount to the publisher every time the ad is being clicked which in turn leads to the application or website of the business. Texts, images, videos, or a combination of these can be used and they will appear on social media platforms, websites, and more.
Influencer marketing: Collaborating with popular social media users to promote products and services is called influencer marketing. The tight-knit communities of social media influencers foster connections and lead to higher trust and engagement.

Traditional Marketing versus Digital Marketing

With the digital transformation, the traditional ways of marketing in TV, Radio, Newspapers, Magazines, Billboards, and so on have been largely replaced by digital ways of marketing. There are many advantages of Digital Marketing over traditional marketing.

There are billions of people online and hence the audience size in the case of digital marketing is much larger. With many social media platforms being added to the internet every day and many websites being launched, the audience size in the digital world will be getting larger.
By using digital marketing you can be laser-focused and selective on the ideal group of people that you want to target. Audience targeting helps in reaching people who are fit for your business.
Digital marketing is cost-effective when compared to advertising through popular magazines or TV.
Using digital marketing you can receive immediate feedback and look at the reach of your ads over weeks or months. Unlike the traditional methods of marketing where you have to plan an ad for months and the only way you will be able to estimate the reach is by the increase in sales, digital marketing helps you promote products and business at the convenience of your time and also get feedback using how many people liked your post, or how many people used the link provided on an advertisement platform to reach your product page and so on.
The advertisements on digital platforms are a whole lot easier to track because everything is digital.

Career in Digital Marketing

Good marketing knowledge and willingness to write and research is important for being a digital marketer. There are many jobs and roles available even for a beginner after completing any of the Digital Marketing Courses in Jordan or anywhere in the world. As technology expands, more and more people will start using digital platforms hence making digital marketing skills in demand both in the present and in the future. The various job roles that will be open after completing any of the Digital Marketing Courses in Jordan are as follows:

Digital marketing specialist
Digital marketing manager
Social media manager
Content marketer
SEO Specialist
Digital advertising specialist
E-commerce specialist
Digital marketing consultant
Content strategist
Freelancer

List of Digital Marketing Courses in Jordan

1) IIM SKILLS- Digital Marketing Master Course

Many education websites, institutes, and universities provide digital marketing courses. IIM Skills is one of the leading institutes that provide a digital marketing course which is also industry relevant. The Digital Marketing Course by IIM Skills is designed in such a way that one gets a complete understanding of how to use this skill to leverage business and build a career, making it one of the best Digital Marketing Courses in Jordan for both students as well as working professionals.

Course duration: 3 months of classroom program 2 months of paid internship

Mode of learning: Instructor-led online live classes with lifetime access to learning material

Syllabus overview:

Introduction to digital marketing
Web development at WordPress
Search engine optimization
Search engine marketing
Email marketing
Inbound Marketing
Social media marketing
Integrated digital marketing strategy
Web Analytics/ Google Analytics
Online reputation management
E-commerce marketing
Graphic Designing
Media buying and planning
Affiliate marketing
Video Marketing
Marketing automation
Digital infographics resume creation

Tools covered:

SEO
WordPress
SEM
Email marketing
Elementor
Ninja forms
Autoptimize
Asyn javascript
Woocommerce
Gotmis malware security
Sucuri security
Wp All in One Migration

Who can pursue: Students or working professionals who want to upskill their business or career in digital marketing can take this course.

Placement Assistance: IIM Skills has a dedicated placement cell guaranteeing you interview calls from its 300+ hiring partners. The two-month paid internship along with 100+ hours of practical assignments, 15+ live projects, and 10+ case studies opens wide avenues for your career as a Data Analyst in different fields. Students from IIM Skills are working in top brands across the world including Fortune 500.

Course fees: $ 600 inclusive of certificate

Contact: +919580 740 740; info@iimskills.com

2) Inc Academy- Digital Marketing Certification Course

The digital marketing certification course by the Inc Academy is one of the top-ranked Digital Marketing Courses in Jordan. The program has been designed by a group of experts who are already working in the digital marketing industry while keeping in mind the requirements of the industry. Whether you are a beginner to digital marketing, an entrepreneur, or a professional who wants to expand your skills and gain knowledge in the field of digital marketing, the course will meet everyone’s needs.

Course duration: An individual who is willing to take the digital marketing course at the Inc academy can choose either 5 5-day classroom mode of learning, 3 months of extended online program, or 22 days of fast track program in online mode.

Mode of Learning: Both online and offline mode of learning is available. Weekday and even weekend batches are made available by the academy to make it convenient for busy working professionals.

Program modules:

Orientation workshop: Introduction to the course.
Social media marketing: The module focuses on how to engage with a wide range of social media platforms and acquire customers. This module helps you identify a suitable social media platform for your business and also teaches you how to plan a strategy to make the most out of marketing on social media.
Search engine optimization: This module will introduce you to a range of specialist tools to rank your website in the top results on a search page. You will also learn both off-site and on-site optimization techniques, keyword research practices, and link-building tactics.
Search engine marketing- AdWords: The key concepts of Google AdWords such as Search advertising, display, content, and advertising tips and tricks for YouTube are taught in this module. A session on Remarketing on Google and Programmatics has been included in this module to generate leads and increase sales.
Digital Analytics: The module on digital analytics will help you develop an understanding of key analytics platforms and metrics that can help you measure their effectiveness and optimize your strategy accordingly.
Digital strategy and planning: A comprehensive and coherent digital marketing plan that brings together all digital strands is necessary for better reach. This module teaches you a structured approach that culminates in a better marketing plan.

Course fees: Not specified

Contact: +971585638224

3) The Knowledge Academy- Digital Marketing Masterclass

The knowledge academy is the world’s largest established provider of training courses. They have successfully trained more than one million delegates over thirty thousand courses in more than a thousand locations across many countries. They have extensive experience in providing industry-relevant and quality-infused learning solutions.

The knowledge academy is trusted internationally by aspiring learners making it one of the best learning platforms for Digital Marketing Courses in Jordan. The knowledge academy is accredited by renowned exam institutions such as The Open Group, APMG, Microsoft, Axelos, and BCS which guarantees that delegates enhance their knowledge to succeed in their profession.

Mode of learning:

Online self-paced: The entire course has 90 days of access that can be extended upon request
Live- instructor-led training
Classroom learning: Classroom courses are provided across 200 countries in 1200 locations
Onsite: Carried out at the business premise of the knowledge academy to meet the larger scale training requirements.

Course modules:

Introduction to digital marketing
Planning, strategy, and testing
Customer experience and usability
Mobile Marketing
Content strategy
Social media
Email marketing
Search engine marketing: SEO& PPC defined
Integrating your marketing communications for maximum ROI

Who can pursue: There are no compulsory prerequisites for pursuing this digital marketing masterclass. This course is designed for any individual who is willing to become a digital marketing specialist and build a career in the field of digital marketing.

Course fees: $ 975

Contact: +971 8000311193; info@theknowledgeacademy.com

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4) SAE Institute- Digital marketing

SAE Institute provides courses whose model is built on the demand of the industry, working closely with industry experts, their expert lecturers have real-world experience and the programs delivered are responsive to the always dynamic and evolving nature of the industry. Founded in 1976, SAE Institute has over 40 years of global experience making them one of the most trusted institutes for Digital Marketing Courses in Jordan.

Course duration: 132 hours

Mode of learning: On-campus classes are held on weekdays in the evening from 5.00 p.m. to 8.00 p.m.

Syllabus overview: SEA Institute provides professional training in digital marketing that has been carefully designed to provide the skills and knowledge that are required in planning, implementing, and reporting on the digital marketing campaigns that will work and are relevant to the industry. The program also includes digital media areas such as photography and video production that will help the student present the marketing message in a better visual way.

Introduction to Digital Marketing
Search Engine Optimization practitioner
Google Ads
Social media
Social media advertising
Email marketing
Analytics and Reporting
Graphic design for digital marketing
Video production for digital marketing

Course fees: Get in touch with the admission team of SAE Institute, Jordan for details about the course.

Contact: +962 6 4000 707; info@saejordan.com

5) UpGrad- Advanced Certificate in Digital Marketing and Communication

The exponential rise in social media taking a tight grip over the common masses along with the traditional mainstream media gave more importance to online education. upGrad was founded taking into consideration that online education is a powerful tool in the post-pandemic era that will have a higher reaching impact.

The advanced certificate in Digital Marketing and Communication in collaboration with MICA- the School of Ideas is one of the highly recommended certifications for Digital Marketing Courses in Jordan.

The partnership between MICA AND upGrad will bring all the traditional techniques and tools in marketing combined with cutting-edge learning that will make you a successful leader not only in a marketing role but also in the world of business management.

Course duration: 26 weeks of core learning 5 weeks per specialisation. The candidate can choose either from the executive track or management track for the core learning.

Mode of learning: Online classes

Syllabus overview: Core module

Branding and communication
Social media and content marketing
Marketing Analytics
Marketing communication
Generative Artificial Intelligence

Executive track

Fundamentals of marketing: The transition from traditional to digital marketing
Customer centricity
Digital marketing channels and metrics
Designing and building a web-owned presence
Blog creation
Search engine optimization
Search engine marketing
Display advertising
Social media marketing
Email marketing
Content marketing
Web analytics
Defining a robust marketing strategy
Capstone project and e-commerce bootcamp
Soft skills

Management track

Fundamentals of marketing
Customer centricity
Digital marketing channels and metrics
Search engine optimization
Search engine marketing
Social media marketing
Display advertising
Email, remarketing, and lead qualification
Content marketing
Web analytics
Planning digital marketing resources
Capstone project and e-commerce bootcamp
Soft skills

Both the tracks are equally industry-oriented and recognized for Digital Marketing Courses in Jordan.

Who can pursue: Any aspiring person who either wants to move into a career in digital marketing or drive growth for their business using digital platforms can take this program. It can be pursued either by freshers, traditional marketers, brand and communication managers, entrepreneurs, or sales professionals.

Course fees: $ 2150 inclusive of taxes

Contact: 1800 210 2020; admissions@upgrad.com

Frequently Asked Questions

What are the job roles available after completing Digital Marketing Courses in Jordan?

Many job opportunities will be open such as marketing lead, marketing manager, marketing associate, Communication manager, personal blogger, sales coordinator, brand manager, e-commerce specialist copywriter, and so on. There are close to 1,000 vacancies for the role of marketing in Amman, Jordan.

What is the average salary package after completing Digital Marketing Courses in Jordan?

A typical marketing manager working in Jordan will earn on average 28000 JOD. The lowest salary average is around 12000 JOD and the highest can go up to 50000 JOD for a marketing manager in Jordan. A person who is certified as a Digital Marketer can also apply for jobs all around the world and work remotely making higher income and creating more opportunities.

Does Digital marketing work for all businesses?

Every form of business has an online presence these days. From start-ups to multinational companies, there is a necessity for every type of model to go online because of digitalization. Hence, digital marketing with a broad audience and different ways of marketing available with advantages over the traditional ways of marketing will work for all kinds of businesses.

What is the average fee for Digital Marketing Courses in Jordan?

The average fee for a certified course in digital marketing is 500 JOD and it varies depending on the course length and the various tools and modules that are covered.

Conclusion

Any business needs to stand out from its competitors and be creative in the congested markets. As of April 2023, throughout the world, there were nearly 5.18 billion internet users which is equal to 65 percent of the global population. With this large proportion of the population using the internet, digital marketing has turned out to be important and more profitable to businesses when compared with traditional ways of marketing. All kinds of businesses want to ensure that they have their online presence.

The way people shop and buy has changed tremendously in the last two decades. For the same reason, offline marketing alone cannot be your strategy for driving sales. Audiences are already spending time on the internet and you need to meet them there. Get certified from one of the above-mentioned Digital Marketing Courses in Jordan and grow your business as well as your career in multiple ways.

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