Top 10 SEO Training in Gurgaon with Certificates
Gurgaon is on its way (if not already) to become a thriving technological and financial industry. Therefore, SEO Training in Gurgaon is going to be beneficial for Content Writers and Digital Marketers. And with how the internet works, Content Writing or Digital Marketing comes with different types of strategies that everyone needs to follow. One of them is SEO. Any person with a passion for the digital world usually wonders: How hard can SEO be? Well, it’s not difficult once you get to know the dos and don’ts.
Moreover, anybody who owns a business or a website is currently demanding SEO Specialists as it is both an inexpensive and effective way of marketing. They want you to use various tactics to get their website to rank higher in a Search Engine. Keywords, especially play a vital role in this.
Therefore, in this article, we will explain what SEO is, the benefits of SEO, and why SEO training is important for content writers and digital marketers. You will also know which institutes to approach to learn SEO and their benefits, costs, course syllabus, and what jobs they can give you.
What is SEO?
SEO is Search Engine Optimization. It involves working with a set of rules that eventually help in improving the placement of a website or a blog on the search engine results page. Since it is done without any payment for promotion, it is an organic way of digital marketing. It is responsible for a website’s high ranking.
In addition to this, it also means that you have to optimize your content in such a way that it will appear higher in the search results. Since it is a part of Digital Marketing, SEO ensures that your content is recognized by the search engine as the principal source of information on the internet.
SEO helps bring exposure to the websites. It also aims to make the website attract its target or specific audience by optimizing the popularity of the link and making the pages easily accessible. In short, SEO helps derive better traffic for websites.
Types of SEO:
There are two yet equal ways of going about SEO:
1. On-Page: On-page SEO is mainly about content building to enhance rankings. It involves Keyword Research and writing superior content on a regular basis. You will implement strategies on the web pages themselves and even design them accordingly.
2. Off-Page: Off-page SEO is the type of optimization that happens off the website. Earning backlinks is a prime example of Off-page SEO. You also have to build relationships and create the type of content people would share with others. So, it involves a lot of legwork on behalf of the SEO specialist.
Benefits and Importance of SEO:
SEO has many advantages that dominate other forms of marketing, some of which are included below:
- Increases website traffic through organic marketing which helps derive high traffic because of its customer-centric approach.
- Improves trust between business and consumer as you have the best information available. This means your content is of high quality. Moreover, it indicates the trust the search engines place in your website.
- In contrast to marketing agendas that use paid promotion, SEO involves no costs. The search engine is the one determining your webpage’s visibility and helping you gather new customers.
- Helps reach a larger audience as it’s all done online. SEO can help attract anyone given the time and intent of their search. You will be capturing more potential buyers or readers if you target keywords rather than user demographics.
- Your website becomes SEO-friendly.
- It lets you know about your success rate as you can access data such as rankings, conversions, and website traffic through analytics.
Why is SEO Training Important?
Creating content online is not enough. The content should be good enough to be marketed and sold via different marketing strategies. Since SEO is responsible for the reach of your website, SEO training in Gurgaon will let you know the rules of SEO, how to do On-page and Off-page SEO, and how to use tools and techniques to enhance the boosting of your content.
Moreover, it will help you obtain a certificate which will get you better job opportunities. Most businesses rely on SEO. Therefore, there is more demand for people who know SEO. While keeping you updated about the digital world, your skills will improve gradually as well.
This way you can build the credibility of your website and make sure the visitor has a satisfactory experience when you learn how to implement SEO to your content.
Below is a list of 10 courses and institutes for SEO Training in Gurgaon:
1. IIM SKills
IIM Skills is a leading training institute that offers SEO training in Gurgaon. The name of the course is Advanced Search Engine Optimization Course. Their specialty is that they break down the complex concepts into simple small-sized ones so that students can grab all the formats in a more easy and interesting manner.
With more than 15,000 students trained and experts with 12+ years of experience, IIM Skills is ranked no. 1 by Careers360. Moreover, you will receive a Certificate from IIM Skills and MSME Govt. of India upon course completion.
SEO Course Features:
- Lifetime access
- 24/7 online support
- Access to tools
- 100% practical training
- 9 modules
- Work on real projects
- Flexible batches
- Easy to use LMS
- Video recordings available
- 8 weeks paid internship
- 16 hours live lectures
- Weekly assessments
- Practical assignments
- 2 live projects
Perks:
- LOR
- Placement support
- Interview support
- Lifetime support
- Post-training mentorship
- Research skills
- Writing proficiency
- Updated syllabus
- Interview preparation
- Job referrals
Syllabus:
- Introduction to SEO
- On-page SEO
- Off-page SEO
- Technical SEO
- Google Analytics
- Search Console
- Keyword Research
- Fundamentals of SEO
Tools:
- Google Search Console
- Ubersuggest
- AnswerThePublic
- Speed Test tools
- KWFinder
Who can register:
- Students
- Working professionals
- Beginners
- Business owners
- Marketing professionals
- Freelancers
- Bloggers
- Homemakers
Duration: 4 weeks with a paid internship of 8 weeks.
Fees: INR 14,900 + 18% GST
Other Courses
2. NIIT
NIIT is a Govt. of India recognized institute with a high placement record where students get to work on projects based on launching footwear and handling platforms like Twitter. The name of their course is Full Stack Digital Marketing Program.
Features:
- Placement assistance
- 1st Day industry and job-ready
- Curriculum designed by industry-leading professionals
- Certifications by Facebook, YouTube, and Google
- Qualified trainer with 14 plus years of experience
- Online Mode
Perks:
- Profile match-making
- Preparation for aptitude test
- Mock interviews
- Communication Skills
- Resume building techniques
- Networking opportunities with the industry
- Scholarship for women available
Syllabus:
- Google Keywords
- SEO
- SMM
- SEM
- ROI Optimization
- Marketing Program structuring
- Website design
- Capstone project
- Paid Marketing
- E-commerce Marketing
Tools:
- SEMrush
- Google Analytics
- Google Ad Manager
- Facebook Ads
- YouTube Analytics
- Hootsuite
Who can register:
- Entrepreneurs
- College students
- Graduates
- Working professionals
Duration: 20 weeks
Fee: INR 70,000 excluding 18% GST
Recommended Read: Digital Marketing Courses in Noida
3. IWTInstitute
IWTInstitute offers one of the best SEO Training in Gurgaon. This is mainly an IT Education Center. They have trained more than 100 plus batches and have 20+ tutors. Located at the Old DLF Sector in Gurgaon, IWT is an excellent training institute.
Features:
- Practical training
- Practical techniques
- Industry-oriented
- SEO techniques taught on live and running projects
- Study material included
- Tool kit included
- Both online and offline modes are available
Syllabus:
- Introduction to Online Marketing
- Importance of Online Marketing
- SEO and its significance
- Press Release
- Domain and Hosting
- Page ranking
- Keywords
- Video Marketing
- Microblogging
- On-page optimization
- Off-page optimization
4. DMGURU
Dmguru is another SEO Training in Gurgaon that has experienced tutors who are SEO Professionals, IT Experts, Content Writers, and WordPress Developers. They’ve been ranked as the best digital marketing training institute in Delhi in 2019. Some of their students work at companies like Accenture, Cognizant, Oppo, and Shaadi.com.
Features:
- Live project SEO training
- Practical training in SEO
- Latest Google algorithms
- Experience trainers
- Industry professionals
- Classroom practical training
- 100% Job support
- Certification program
- Industry exposure
- Advanced syllabus
Syllabus:
- Fundaments
- On-page SEO
- Off-page SEO
- Keyword Research
- Competitor’s Analysis
- Types of SEO
- SEO vs PPC
- Local SEO listing
Tools:
- Keyword Tools and Planner
- Google Webmaster
- Plagiarism Checker
- Keyword Density Checker
- Google Analytics
Who can register:
- Freshers
- Graduates
- Working professionals
- Housewives
- Freelancers
- Corporates
Duration: 1 month
Fees: INR 26,000
5. Learntodigital
Learntodigital is one of the top SEO training institutes that aims at making students into SEO professionals. Their Certificate program is an all-inclusive course in SEO. Created by two digital marketers, Learntodigital is a specialist in providing SEO Training in Gurgaon by offering both theoretical and practical knowledge.
Features:
- Updated course
- Designed by industry experts
- An advanced level of course
- Brainstorming sessions
- Case studies
- Assignments
- Live projects
- WordPress site development
- 100% placement assurance
- 15 videos
- 15 lessons
- Certificate
- Free demo available
- Internship opportunities
Syllabus:
- Keywords
- Link building
- Organic SEO
- On-page SEO
- Off-page SEO
- Google Tools
Tools:
- Google Search Console
- Google Analytics
- Keyword Planner
- Moz
- Website Audit Tool
- Backlink Checker Tool
Duration: 1 month
Fees: INR 10,000
Recommended Read: Digital Marketing Courses in Faridabad
6. Digital Drive 360
Their Digital Marketing program is rated 4.5 with more than 500 students enrolled. Offering both online and offline classes, Digital Drive 360 is one of Gurgaon’s best training institutes. Their team believes in integrity and teamwork. Additionally, they offer clients to their students so that they can get hands-on experience and be ready for jobs.
Features:
- Practical training
- Full placement support
- Comprehensive course
- Mentors with more than 10 years of experience
- Free Domain and Hosting
- Live projects
- Flexible timings
- One-on-one focus
- Internship program
- Assignments
- 4-week job training
- Mock interviews
- Live practicals
- 4 certificates
Syllabus:
- Website planning
- SEO
- Google Ads
- PPC
- SMM
- Google Analytics
- Display Advertising
- Email Marketing
- Lead Generation
- Content Marketing
- WordPress
- Remarketing
- Affiliate Marketing
Tools:
- Moz
- SEMrush
- Screaming Frog
- Yoast SEO
- Google Trends
- Duplichecker
- Bitly
- Google Analytics
Who can register:
- Students
- Working professionals
- Beginners
- Business owners
- Freelancers
- Bloggers
- Housewives
Duration: 8 weeks
7. Simplilearn
Co-created with Harvard Business Publishing Education and Metablueprint, Simplilearn provides SEO Training in Gurgaon with their Post Graduate Program in Digital Marketing. They have a comprehensive syllabus spanning several skills like SEO, Content Marketing, URL Management, and Web Analytics. Adding to this, their students are hired by companies like Amazon, HotStar, Samsung, and BookMyShow.
Features:
- Bootcamps
- Job assistance
- Practical experience
- Harvard Business case studies
- Google and Facebook projects
- A masterclass from Purdue faculty
- Free Facebook voucher
- Field experts
- Updated syllabus
- Capstone projects
Perks:
- Postgraduate program certification
- IIM jobs pro membership for 6 months
- Resume assistance
- Interview preparation
- Career mentoring
Syllabus:
- Fundamentals of Digital Marketing and SEO
- PPC
- SMM
- Web Analytics
- Keyword Management and Research
Tools:
- Google Ads
- Facebook Ads
- YouTube
- Moz
- SEMrush
- Ubersuggest
Who can register:
- People with 2 years of experience
- Any graduate
- Marketing or non-marketing background
Duration: 6 months
Fees: INR 1,10,000 (Incl. of Taxes)
No cost EMI @ Rs. 3652 p/m.
8. Aptron
APTRON’s SEO program is one of the best with exclusive facilities like Lab Space and Hostel. Accommodations, along with a curriculum that provides thorough information, experience, and knowledge. Founded in 2003, this is a very esteemed training institute with more than 500 corporate trainers. They believe in professionalism and provide quality service. Their aim is to take a holistic approach towards excellence and also tackle the challenges during jobs
Features:
- Preparation for interviews
- Resume assistance
- Modern infrastructure
- One-on-one attention to students
- Flexible timings
- Study material available
- Practical training
- Placement support
- Personality development
- Spoken English
- Mock interview
- Group discission
- Trainers are working professionals
- Labs are equipped with projectors, Wi-Fi
- Hostel facility for Rs. 4500 a month
- Promote decision making among students
Syllabus:
- SEO overview
- Keywords: SEO Foundations
- Content Optimization
- Technical SEO
- Content planning
- Link building
- SEO effectiveness
- E-commerce SEO
- Local listings
- International SEO
Students have been placed at:
- HCL
- Infosys
- Wipro
- Accenture
Duration: 45-60 days
Recommended Read: Digital Marketing Courses in Saket
9. Seoinstitutegurgaon
This leading institute provides SEO Training in Gurgaon exclusively with their Comprehensive Digital Marketing Course.
Features:
- Live projects training
- Certified classes
- Personalized batches
- Qualified expert trainers
- Theoretical knowledge
- Workshops
- Free demo session
- Updated algorithms
- Placement assistance
- 75 hours of classes and assignments
- Flexible timings
Syllabus:
- Overview of Digital Marketing
- Website planning
- SEO
- PPC
- Social Media Optimization
- E-commerce
- Content Marketing
- Blogging
- Affiliate Marketing
- Email Marketing
Who can register:
- Freshers
- Working professionals
- Experienced professionals
- Freelancers
- Housewives
Students work at:
- Cognizant
- Zomato
- Policybazaar
- Oppo
- KMG
Duration: 1.5 months.
10. Apponix
Apponix has over 7,000 happy students and 1,000+ placements. Their SEO program is home to the best-qualified trainers. The instructors have more than 12 years of experience and all of them are well updated with Web Development. Moreover, they are experts in organic traffic.
Features:
- Lab facility and AC classrooms
- Proficient HR team
- Job oriented course
- Flexible timings
- Placement assistance
- Globally recognized Certificate from Apponix
- Exam after completion of the course
Syllabus:
- Fundamentals
- Market Research
- On-page Optimization
- Off-page Optimization
- Domain and Host selection
- Keywords
- Local listing
- Website Analysis
- URL Optimization
Duration: 25 hours
Frequently Asked Questions
1. What are the best free certifications available for SEO?
There are 6 SEO Certifications you can consider: HubSpot Academy, Moz SEO Essentials, Directive Institute, Google Digital Garage, Yoast Academy, and SEMrush Academy certificates. Some institutes may provide some of these certificates when students finish their training or ace an exam. You can take a look at our list of SEO training in Gurgaon and check which institute provides your desired certificate.
2. Is it easy to learn SEO?
Absolutely! However, once you are clear with all concepts, you must also clear all the misinformation that is present in abundance on the internet. With more effort in research and less in the work, anyone will be able to get the hang of SEO. For people who are starting from scratch, if you devote enough time to the learning process and take it step-by-step, you will find SEO very easy. You will be relieved to hear that most of the SEO Training in Gurgaon in the best institutes teaches in this way so you can concentrate more on understanding and worry less about the method.
3. Can SEO be a good career option?
SEO can be an excellent career path if you are passionate about it. If you are an internet-savvy person with a love for marketing, then this can be a very good career for you. Moreover, with the rise in digitalization in India and similar advancements in other parts of the world, this field will always stay relevant and ever yielding. Once you become a professional, you can easily earn up to 3.5 to 6.6 LPA.
4. Do I need to learn coding to do SEO?
The short answer is No. You don’t need to learn coding to do SEO. However, if you think you can learn to code quickly, it would be a beneficial skill. It will help you communicate better with the members of the IT Department. What you can do to get started in SEO is to get your hands on any of the SEO Training in Gurgaon that we’ve listed above.
Conclusion
With that, we come to an end to this informative journey about SEO! This city is developing quickly and so are the courses. All the institutes we have listed provide the best SEO Training in Gurgaon. Once you fully finish the course, you will become familiar with the implementation of SEO with regular practice. With a certificate under your belt, there is a high chance you will secure a well-paying job in a good company.