With the advent of technological ways to expand your business or reach a larger audience, a crucial method called Search Engine Optimisation (SEO) is being utilized by big organizations and newbies. SEO is the new trending technique as it is easy on the pockets and produces amazing results. Understand SEO most simply and choose the best SEO Course in Coimbatore- the Manchester of Tamil Nadu or from a range of courses available online to step up your marketing game.
Search engines like Google, Bing, Yahoo, etc. deliver the most accurate search results about varied topics every second with just a click. SEO is a Digital Marketing Method through which your website/blog/channel could rank higher in those search results when somebody searches for keywords related to your business.
What is Digital Marketing?
Digital Marketing is a method of marketing using internet-based technologies like smartphones, computers, and social media platforms to promote your business. It includes various activities like Pay-per-click, Content Marketing, Affiliate Marketing, Website marketing, Social Media Marketing, etc.
What are Search Engines?
Search Engines are like machines that produce results whenever a button is pressed. So, when someone enters something in the search box all the things on the internet related to that search item are displayed.
A keyword is a word or a combination of multiple words that are being searched on a search engine. A Keyword can be Short-tail or Long-tail. A short-tail keyword is usually one or two words and results in a general search. A long-tail keyword consists of more than a few words that would result in a more conclusive result.
|Short-Tail Keyword||Long-Tail Keyword|
|Egg||Easy Egg Curry Recipe|
|SEO||SEO course in Coimbatore|
|Men shoes||Men black sports shoes|
What is a website?
A website is a representation of an individual or a business that showcases its products and services to the world using the internet. A good website must be easy to use, fast, provide quality content, has a Call-to-action, and has enough information for users to contact the business.
How does ranking make a difference? (Search Engine Results Page- SERP)
It is believed that 75% of the people never go on the second page of their search results and end up finding what they are looking for on the first page itself. For example, when we search for SEO Course in Coimbatore many of us look at the topmost result and then maybe slide down to look at the top five links and we end up deciding which course suits our needs.
If, by utilizing SEO tools your business lands on the first page consistently or the first result itself there are very high chances for your business to excel and hold the majority of the market. Of course, just marketing is not going to sell your product and /or service but, it’s use and quality that keeps your brand intact.
But it is quite disheartening to work hard towards something and not get the required attention or sales by losing your leads to someone else with a better Digital Marketing Strategy in play.
Recommended Read: Content Writing Courses in Coimbatore
Types of SEO
On-Page SEO/ On-Site SEO
This is a method of optimizing page-specific techniques like title tags, internal links, content, heading, and keywords to bring traffic to your core webpage.
Off-Page SEO/ Off-Site SEO
It is when activity outside your core webpage increases your ranking on SERP. For example: Promote your website on social media platforms like Instagram, Twitter, LinkedIn to create trustworthiness and become relevant.
How can SEO grow your business?
1. Millions of people use Google Search Engine every day and using SEO can market your products and services to customers who might be unreachable to your physical location. Those times have gone by when just word-of-mouth publicity could bring customers to your site.
In the era of Digitalisation, everyone has a smartphone, and everyone uses social media so much so, that people often use applications like Moment and Offtime to monitor and control their social media usage. Just having a website is not enough to stand out but proper implementation of SEO tools will lead to bigger and better sales.
2. Ad clicks strategy has taken a back seat since learned businesspersons know the benefits of having free and organic visits to their web pages.
3. The conversion rate is higher through the usage of SEO tools as compared to traditional ways of marketing. Have you ever noticed how you go looking for a jacket end up buying a pair of jeans as well?
People often get swayed by what’s attractive or what catches their eyes first while purchasing products and availing services. So, to be present right in front, will surely add more customers who you might have not even considered potential.
4. SEO doesn’t see your net worth, nor does it consider your sales, and even small businesses have the same chance of attracting users as the big corporations.
Social Media and SEO
Although social media is not a direct way to execute SEO, we can take the following benefits to run a triumphant SEO implementation through social media:
- Every time you refresh your page you find something new. Content distribution is immense on social media platforms where one thing reaches billions of users in just a fraction of a second.
- Building a Profile and Visibility could take some time, but the results are always pragmatic.
- Social media has information stored permanently, even if your company faces high retention rates or your warehouse catches fire, your business will always have a face online.
- Brand recognition and reputation can be broken with a wrong post or built from scratch on social media. The right techniques and promotion tools could escalate your sales and enhance your reputation in the digital market.
- Social media is not limited to words but has tools like podcasts, Instagram stories and live, infographics, etc that lock in people better than long articles and boring product descriptions.
- Social media is interactive, and it is very quick to receive feedback and appreciation. But do keep in mind negative reviews are as quick as the thumbs up.
- People share memes, posts, quotes, and news on social media more than they share articles and website links. This can be utilized to your benefit by being youthful or professional according to your need, in your tone while promoting and driving an audience of all age groups to your website.
Importance of SEO
- The result derived after we search for a word or words is known as the Search Engine Results Page- SERP and the words that led to such results are known as Keywords.
- Do not confuse advertisement clicks (Pay per click) with SEO as SEO induces organic results without the use of any advertisements. Search engines do not take payments for making you rank higher, and it is purely their algorithm, which to be honest is impossible to crack.
- Having a mobile-friendly website is as crucial as having a good site-loading speed as half of the audience has easy smartphone access.
- Using short-tail keywords in the initial days of your business and later progressing towards long-tail keywords is an applied technique. For example, using SEO courses (short-tail keyword) instead of something specific like SEO Course in Coimbatore is deemed to be an appropriate technique.
Recommended Read: Digital Marketing Courses in Coimbatore
The don’ts of SEO:
- Plagiarism is nasty– Do not use the content of others as this can affect the ranking of your website. Be fresh and creative.
- Do not ignore the site speed– It is stated that a person would not wait more than 5 seconds on a website that is not loading. Modify your images and fix your Java scripts and redirects for quick site loading.
- Not having a mobile-friendly website in the age where more than 50% of internet users are using its services through their phones is a big no. Make sure your website is easy to the eyes and fingers.
- Not having location-specific information– Many people search for things like Coffee shops near me and if your location is not properly registered, they might not end up at your coffee shop.
- Excessive keyword usage– Stuffing keywords makes your content seem unnatural. 0.5 % keyword density is the optimum amount.
- Negligible content– Content is key and if your site is just filled with pictures and videos then it might be very difficult to use SEO.
- Closed space– Your website should not be just about stating information or displaying your product. Be interactive through tools like FAQs and Newsletters to stay updated about the views of others.
- Don’t be exclusive, be inclusive- Remember to be inclusive not just in your life but with your business strategies and ideas. There are many ways you could do that but as I scrolled an SEO course in Coimbatore and online, I realized how difficult it gets to easily access information on a webpage. While you design your website make sure it has all the features suited to Visually Challenged people. The text structure with proper headings and Alt text in place of an image could make it simple for them.
What does the SEO course in Coimbatore cover?
- Search Engine Optimisation- What, Why and How; Types and tools
- Keyword research and management
- Content marketing
- Website management and optimization
- Web analytics
SEO is a skillful tool that can be learned by anyone and everyone at home but to gain an edge over others, mastery of SEO is essential. Coimbatore for ages has been known for its textile industry and education. There are more than 183 educational institutes in Coimbatore offering a huge spectrum of courses.
This not only shows us the availability of a variety of courses, but the degree of specialization attached to them. In the era of digitization where technologies are advancing and there is a clear shift from traditional methods to more advantageous methods to reach beyond the physical boundaries an SEO course in Coimbatore is not just limited to classrooms with four walls but individually tailored sessions with just a click.
Let us choose the best SEO Course in Coimbatore:
1. IIM Skills
IIM Skills provides a Master SEO Course in Coimbatore Recognised by the Government of India and Certified by MSME. It provides comprehensive Live Training with comprehensive modules inclusive of a paid internship opportunity with a handsome stipend. IIM Skills is the only industry expert that provides a tool-driven course and lifetime access to the courses enrolled. It also provides its users with free and essential tools to become efficient and effective in the Digital World.
- Master Certification
- Lifetime Access
- Tools Access
- Practical Training
2. Digital Vishnu
Digital Vishnu started their SEO course in Coimbatore to teach professionals and students about all the facets of Search Engine Optimization. One of the primary targets of this institute is to let its students grab a job opportunity in SEO companies.
This course is taught by industry experts with more than 7 years of experience and knowledge in SEO and would take 30 days to complete. On successful completion of assignments and projects allotted, they offer a Certificate of completion.
- 14+ hours live classes and 3+ hours of video lectures
- Flexible batch timings
- Practice tests and assignments
- 9 modules covering a vast syllabus
3. ProPlus AcaDemy
ProPlus AcaDemy provides a variety of courses including SEO Training that is assured to make you an SEO Expert and land a job in the Digital Marketing territory. They implement the usage of best data technologies and strategies to impart top-notch information to students.
- 100% placement assistance
- Technical support to their students & alumni’s
- Student interview grooming session
- Weekly assessments
Recommended Read: GST Certification Courses in Coimbatore
IPCS offers a Certified SEO course in Coimbatore expertly created by Google Certified Experts with their course covering numerous modules to provide you with real-time exposure to SEO tools and methods. The course not only covers the basics of SEO but also provides you with expertise on how to measure the effectiveness of SEO and Long-term content strategies.
- Professional Diploma in Digital Marketing
- Certified SEO
- Advanced Certificate course in Digital Marketing
- Digital Marketing Corporate Training
- International Web Professional
5. FITA Academy
This institute bestows upon its students’ significant theories about Google searches and its algorithms. Their faculty has provided training to companies like HCL, Infosys, TCS, etc, and is abreast with the upcoming trends in Digital Marketing.
- FITA Academy offers SEO training that covers all required tools, placement support, live projects, and certification on completion.
- It has interactive training sessions.
- Option for payment of fees in Instalments.
6. Spectrum Digital Infocom
This institute provides a collective course in Digital Marketing including an SEO course in Coimbatore. They claim to be an award-winning Digital marketing group that has rendered its services to more than 50 + companies and works towards helping students, professionals, small business owners, and entrepreneurs to become Digital Marketing Experts.
- This institute offers a specific course for SEO learning and other digital marketing courses that are unique like YouTube marketing and Facebook Marketing.
- Its course is also inclusive of branding and WordPress hosting.
7. LinkedIn Learning
LinkedIn is a platform for professionals to exhibit their work profile, network, and apply for jobs, and for companies to make their stance in the world of innumerable potentials, converting them from ‘looking for opportunities to ‘I am placed’. LinkedIn started its learning platform that offers SEO courses with 9 + hours of content ranging from Keyword Strategy, Local and International SEO. Earn a certificate at the end and add it to your profile on LinkedIn to gain an edge.
Recommended Read: SEO Courses in Vadodara
We must all know about Udemy made its mark on the market during lockdown when people had spare time to pursue activities and learn without having to leave their house. Udemy has more than 49 Lakh learners utilizing a wide range of courses. Udemy offers detailed and brief SEO course in Coimbatore including WordPress SEO, SEO Audit, Mobile-Audit, etc. Jump into the pool of innumerable and affordable courses on Udemy.
1. Is Crosslinking beneficial?
If no monetization is done, then it is good to go otherwise you might be penalized or reported for using links as paid.
2. Is SEO a good career option?
With everything shifting to Digital Media we see an increase in Digital related job profiles. The SEO market has grown beyond expectation and is a good field to enter if you have great research skills and indulge in creative and innovative ways to derive an output.
3. Is SEO difficult to learn?
SEO is not as difficult as it seems. It requires practical employment, and you can produce good results with a limited amount of work.
4. What skills are required for digital marketing?
Skills like Data Analytics, SEO & SEM, Content creation, and optimization along with social media skills are required for fruitful digital marketing.
There are many small businesses and bloggers that have benefited from the inclusion of SEO in their strategies and many big organizations that have provided SEO training to their employees but what is so different about SEO than any other marketing technique, is that it fits everyone’s needs and costs us nothing more than efforts to create an extravagant impact on our business model.
While it depends on the urgency of your output and your budget it also depends on the kind of website you have. If you own an e-commerce website, then Ad clicks might bring out better results but to be honest most of us ignore ads and detest them. It might take time to harness the positives of SEO, but the long-term result is cost-efficient and permanent. SEO like any other skill requires a practical application and a human touch to it.
Whether it is about keyword planning, using appropriate and fresh content, or creating a user-friendly website we should understand that the end-use is to serve information to users and not search engines. So, whether it is an SEO course in Coimbatore or Online what is required is the capability to do something unique and substantial with it. SEO training will be beneficial eventually where the conventional approach to marketing will completely vanish, and businesses will be Internet-driven. This training is a value-addition to your learning and long-term investment in your business.