Top 5 Digital Marketing Courses in Kolkata With Placements

Searching for digital marketing courses in Kolkata? This article will guide you to analyze, compare, and get the contact details of the Top 5 Digital Marketing courses and institutes in Kolkata. A thorough detail of every course, course modules, course fee, and many more facts are here. So, dive in.

 

Kolkata, being the country’s most advanced metro city is also the fifth-best study hub in India. The city embodies India’s most prestigious institutions like IIM, St. Xavier’s College, Presidency College, Jabalpur University, etc. Also, the city is developing into a preferred I.T./BPO destination with increasing establishments of international giants such as IBM, Ericsson, Deloitte, Honeywell, HSBC Global Resourcing, Siemens.

 

 To meet the employment requirements, many institutions are popping up with various courses delivering fully IT-trained candidates.  Digital Marketing courses in Kolkata are popular because of training students in marketing with opportunities and possibilities to work in different sectors. 

 

This city has established many institutions on digital marketing courses, among them, we have chosen Top 5 Digital Marketing courses and Institute in Kolkata with proper analysis. In this article, I will also enlist both online and offline courses and the institutes offering them for your better analysis and convenience. 

 

Now let’s clear some common questions:

 

What is digital marketing?

 

Digital marketing is marketing via Internet through the use of digital tools or channels to communicate to your audience. In simple language, digital marketing (or online marketing) is marketing that makes use of electronic devices–social media, e-mails, mobile devices, apps, search engines–to reach consumers through proper coordination among copy, content, design, and teach. 

 

The importance of digital marketing courses in different ventures? 

 

Digital Marketing courses help you to understand the techniques to build, scale up, and continue your Brand’s online reputation across all relevant Digital platforms (which is known as Online Reputation Management). Today all successful businesses depend on online presence, reviews, and customer testimonials.

 

What are the career prospects in digital marketing? 

 

Digital marketing specialists have slightly welled opportunities than the normal career. According to the Bureau of Labor Statistics, they also expected job demand in the marketing industry to grow by 10% by 2026, which is more than the average income. 

 

Today, the internet has grown from a source of curiosity to a source of limitless possibilities. It has been our only source of support because of the pandemic and its catastrophic impact on our career and personal life. It’s only natural that the internet has generated lucrative career options with immense potential like Digital Marketing which had no previous existence.

 

Hence, digital marketing is the next most exciting, ever-evolving, dynamic, result-driven opening in the world of marketing, and with multiple opportunities for growth and learning.

 

Today, many companies rely on the use of digital marketing in their business for branding and online impact. I felt this pervasive impact of the gig economy at work across the industries, which has completely changed the way of engaging people at work and has brought a magnificent growth in digital learning.

 

After COVID, a lot more people will continue to do business online, which will boost demand for digital marketing, but it will also increase competitiveness in digital marketing. A plethora of digital marketing courses is available, including a Certificate in Digital Marketing, a Diploma in Digital Marketing, UG Digital Marketing Courses, and PG Digital Marketing Courses.

 

Factors to be considered before enrolling for Digital Marketing courses

 

• Fee Structure
• Course Curriculum 
• Faculty  
• Certifications 
• Duration 
• Online or Offline 
• Job Assistance

 

So, if you want to jumpstart your career in digital marketing from Kolkata, just go through and decide from Top Digital Marketing courses and Institute in Kolkata.

 

Check out How to Choose Digital Marketing Course and Training 

 

Top 5 Digital Marketing Courses in Kolkata

 

1.IIM Skills

 

About IIM Skills

 

IIM Skills, based in New Delhi, India, is one of the world’s leading online education services providers. IIM SKILLS has offices in 23 Asian cities, including Dubai and Singapore.

 

IIM Skill is gaining popularity in Delhi NCR, Mumbai, Bangalore, Chennai, and Kolkata. IIM Skills offers the Best Digital Marketing Course in India and this deserves a special mention on the list containing the names of the best digital marketing courses in Kolkata.

 

Because of the vast scope of digital marketing, there will be affluence of opportunities for a successful digital marketing profession. 

Course Name- Digital Marketing Course

Course duration–5 months

Fee–IN34900+GST (Includes Exam Fee),

Mode of Instruction: Online

 

The course includes:  

 

• 15+ Live Projects,
• 10+ Case Studies,
• 3 Months Program, 
• Tools Worth INR 79000,
• Master 40 Digital Marketing Modules,
• Master’s Certification from IIM SKILLS, 
• 13 Other Certifications Preparation.

 

It provides:

 

• 3 Months Guaranteed Internship.
• Launch Your Digital Marketing Agency.
• Carve Your First Blog for Times of India.
• Letter of Recommendation + Certification.
• 300+ Placement Partners for Interview Support.
• Personalized Mentorship for Career & Businesses.
• Use Apple, Google, and Spotify to launch your podcast.
• Create a YouTube channel and start promoting affiliate products.

 

Highlighted Course Features:

 

1. IIM Skills’ Digital Marketing Course includes 40 Digital Marketing Modules. It’s a 180-hour program that includes live online interactive classrooms and thorough Digital Marketing training. You will complete 120+ hours of assignments and 60+ hours of live training in order to master all the key components of an internet marketing plan.

 

2. IIM Skills Digital Marketing course helps in Master Certification & Exam and also prepares the students for other vital certification exams from Google, Facebook, and HubSpot

 

3. IIM Skills offers online training with the choice of weekday and weekend sessions. There’s also the benefit of being able to choose your own time and days for the training. You can always switch your days according to your preferences if you feel the necessity.

 

4. After each class, they gave the training sessions recordings which can be valuable for persons who couldn’t attend in person. They can review everything that was taught during the session later in the LMS. All training sessions, as well as crucial resources, are available to you for the rest of your life. For orientation, you can schedule a demo lesson. 

 

5. A variation of tools and techniques for implementing a digital marketing strategy is best learned here. One can learn how to make the first video campaign in this course. You’ll be in charge of creating video content and managing infographics.                                               

 

6. This course will teach you all you need to know about affiliate marketing. You will join several affiliate programs all across the world. You’ll also be hoping to make your first $100 through the program.

 

7. Other modules they will work you upon including Google AdWords, SEM, SEO, Email Marketing, and Content Marketing.

 

8. The course covers a wide range of online marketing tools, including Facebook Ads, Facebook Insights, Google Analytics, Keyword Planner, LinkedIn Ads, YouTube Analytics, Twitter Ads, Semrush, Moz, Google Ads, Ubersuggest, Google Trends, Yoast SEO, and Succubi Security.

 

9. After completing the course, you can apply for a non-paid virtual internship to gain additional experience and understanding of internet marketing. 

 

10. For students, the Institute provides placement aid and also post-placement help. The mentors are Google Certified specialists with the combined expertise of over ten years in digital marketing.

 

Course Details

1. Search Engine Optimization 25 Hours
2. Content Writing 30 Hours
3. Email Marketing 15 Hours
4. Google AdWords 10 Hours,
5. Micro Video Marketing 10 Hours
6. Affiliate Marketing 10 Hours
7. Social Media Marketing 15 Hours
8. Web Development 15 Hours
9. Hands-On Assignments 120 Hours

 

 

Course Curriculum

1. WordPress Web Development–2 Modules
2. Search Engine Optimization–4 Modules
3. Search Engine Marketing–6 Modules
4. Email Marketing–4 Modules
5. Inbound Marketing–3 Modules
6. Social Media Marketing–6 Modules
7. Web Analytics–3 Modules
8. Integrated Digital Marketing Strategy -1 Modules
9. Online Reputation Management- 3 Modules
10. Content Writing and Blogging -3 Modules
11. Media Buying–1 Module
12. Affiliate Marketing–1 Module
13. Video Marketing -1 Module
14. Digital Infographic Resume Preparation- 1 Module

 

 Placements: With some of the top-shot companies as brand partners, IIM Skills assists students in arranging interviews with these organizations. 

 

IIM Skills Brand Partners

 

 

IIM Skills Reviews and Testimonials

 

 

Other courses conducted by the IIM SKILLS institute are as follows:

Technical Writing Course

Content Writing Course

GST Course

CAT Coaching

 

2. Calcutta Media Institute

 

About CMI:

 

Calcutta Media Institute (CMI), a subsidiary of ABP Pvt. Ltd., and India’s pioneers in business management, Indian Institute of Social Welfare & Business Management (IISWBM), also partnered to give a one-year Post-Graduate Diploma Course in Media Management at the University of Calcutta, with either advancement in Digital Marketing and social media.

 

They created this course to offer students an opportunity to learn new skills. The faculty members are researchers and teacher-scholars who are repetitively engaged in the learned community to achieve academic and career goals with the rigor that they deserve. This is certainly one of the best digital marketing courses in Kolkata.

 

CMI offers two courses in Digital Marketing:

 

First Course name: Post-Graduate Diploma course in digital marketing.

 

Eligibility: 

Graduates with at least 50% in aggregate in any area, including law and engineering, from a UGC-approved university in the 10+2+3 system. Students who have graduated from a university other than the University of Calcutta must register at the University of Calcutta in order to be eligible to take this course.

 

Course duration: 1-year course, divided into 2 semesters.

Fee: INR   2,50,000., An amount of Rs. 5000 is taken as the Library Caution Money and is refunded at the completion of the course.

Loan facility: The Institute will issue a ‘Loan Scheme’ certificate to an application, showing that the applicant is a genuine Institute student.

 

Installment arrangement: Total three installments

 

1ST instalment on admission: Rs. 1,30,000 

2ND Instalments on November 15th: Rs 60,000 

3rd instalment on march15th: Rs 60,000.

 

Mode of registration: Online and Offline (Form downloaded online)

 

Admissions: Group discussions and personal interviews will make the final decision. You can fill out forms both online and offline.

 

Step 1: Download the application form from this website’s Admissions section or at www.iiswbm.edu. Alternatively, you can pick up a physical form from the institute.

Step 2: Pay your application fees.

Step 3: Mail the duly completed application form and any supporting documentation to the address below.

Documents to be submitted:

• Photograph (preferably stamp size colored)
• Date of birth
• Address proof
• Attestation of educational qualification (copies of mark sheets Class X onwards),
•  Registration certificate of the University of Calcutta for CU graduates.

 

Course Curriculum

 

PGDMM in Digital Marketing is a one-year program separated into two semesters at CMI. They include an internship time in the last semester. Besides theoretical and practical knowledge of the field, this digital marketing course prepares students for certification examinations in Google AdWords and Google Analytics.

 

Also, read about the Top 12 Digital Marketing Courses in Bhopal

 

Top Recruiters are: 

 

• Zee Media
• Zee Bangla 
• ABP News
• Vodafone
• Digital Press
• Red Bus
• Banglanatak.com 

 

CMI Second course name: Certificate Course on Digital Marketing 

 

 They divided the course into 12 modules, which includes an industry case study and an examination. Each module comprises three 2-hour classroom sessions. This course requires 48 hours of work & Interaction.

 

Internships with advertising agencies, media agencies, event marketing companies, public relations firms, and media and production houses are all available to CMI students. The online classes and the variety of opportunities presented by them definitely make it one of the best digital marketing courses in Kolkata.

 

 

3. Advanced Institute of Digital Marketing (AIDM)

 

The Advanced Institute of Digital Marketing (AIDM) was founded in 2011 with the goal of providing digital marketing training to the entire country. AIDM is more than just a digital training institute in Kolkata; it also seeks to raise national awareness about the technology. 

 

Digital marketing institute provides comprehensive Digital Marketing courses in areas such as SEO (Search Engine Optimization), SMM (Social Media Marketing), ORM (Online Reputation Management), PPC (Pay Per Click), Email Marketing, Content Marketing, Mobile Marketing, Video Marketing, and others.

 

They give outstanding training facilities to students, graduates, professionals, businesses, and entrepreneurs in many sectors of Web technologies. They emphasize the overall growth of their learners in the field of digital marketing. That is why AIDM is considered to be one of the best digital marketing courses in Kolkata.

 

Duration: 1 Month

 Total modules: 12 Modules

 Fees: INR 15000 + GST,

 

Courses names

 

1.Certification Programme In Digital Marketing

 

Duration: 1 month with 2 hours’ classes thrice a week,

Fee: INR 15000

Mode: Online

 

Total modules: 12 Modules

Topics covered

• Introduction of Digital Marketing
• What is Website
• Digital Marketing and SEO Basics
• Keywords Research and Analysis
• On-Page Optimization
• Off-Page Optimization, Link Building
• Google Webmaster Tools (GWMT 
• Google Analytics Tools
• Overview Of Social Media Marketing
• Facebook Optimization
• Twitter Optimization
• LinkedIn Optimization
• Fundamental Of Affiliate Marketing

 

2. Professional Programme In Digital Marketing

 

Duration: 3 Months

Fee: 30,000

Total modules: 36 Modules

Mode: Online

 

Topics covered

• Introduction Of Digital Marketing
• What is Website
• Search Experience Optimization (SXO)
• Digital Marketing and SEO Basics
• WordPress CMS With HTML/CSS Basics
• Google Webmaster Tools (GWMT)
• Keywords Research and Analysis
• On-Page Optimization
• Off-page Optimization (Link Building)
• Penguin Recovery Process
• Reports And Management
• Website Monetization
• Overview Of Social Media Marketing
• Social Networking and Bookmarking
• Creating Blogs for Social Media Branding
• Using Groups & Question Answers Communities
• Really Simple Syndication RSS
• Facebook Optimization
• Twitter Optimization
• YouTube Optimization
• Pinterest Optimization
• Social Media Tools
• Management And Report Tracking
• Overview And Background of Web Analytics
• Introduction To Google Analytics
• Reports In Google Analytics
• Introduction To Paid Advertising
• Introduction To Google Ads
• Pay Per Click Campaign
• Email Marketing
• Fundamental Of Affiliate Marketing
• Content Marketing
• Mobile Marketing
• Video Marketing
• Case Studies and Q&A.

 

They prioritize the advancement of the students in the field of digital marketing. AIDM deserves special mention as one of the best digital marketing courses in Kolkata.

 

3. Advanced Programme In Digital Marketing

 

Learn about the distinctive features and details of this one of the best digital marketing courses in Kolkata. 

 

Duration: 6 months

Fee: 60,000

Total modules: 72

 

Courses covered

• Search Experience Optimization SXO
• Digital Marketing and SEO Basics
• WordPress CMS With HTML/CSS Basics
• Google Webmaster Tools GWMT
• Keywords Research and Analysis
• On-Page Optimization
• Off-Page Optimization
• Penguin Recovery Process
• Reports And Management
• Website Monetization Part 1
• Website Monetization Part 2
• SEO Tools Operations and Management
• SEM Overview
• Pay Per Click Overview
• Ad Writing Techniques
• SEM Management Other Opportunities
• Campaign Management
• Reporting And Analysis
• Introduction To social media
• Facebook Marketing
• Facebook Advertising
• Twitter Marketing
• YouTube Marketing
• LinkedIn Marketing
• Instagram Marketing
• Pinterest Marketing
• Quora Marketing 
• SlideShare Document Marketing 
• Social Media Management Tools
• Overview And Background of Web Analytics
• Introduction To Google Analytics
• Reports In Google Analytics
• Custom Reporting
• Advanced Segmentation
• Understanding Filters in Google Analytics
• Goals In Google Analytics
• Funnels In Google Analytics
• Google Tag Manager
• ECommerce Tracking and Reporting
• Virtual Pageviews
• Event Tracking
• Custom Dimensions and Metrics
• Introduction To Paid Advertising
• Introduction To Google Ads
• Pay Per Click Campaign
• AdGroups And Keywords Setup
• Ad Formats and Guidelines
• Google Ads Auction and Bidding
• Ad Extensions
• Conversion Tracking
• Campaign Reports Analysis
• Display Ads Campaign
• Remarketing Campaign
• Video Marketing with YouTube
• Shopping Ads Campaign
• Mobile Marketing Campaign 
• Google Ads Tools
• Bing Ads
• Google Ads Express
• Understanding ECommerce Marketing
• Email Marketing Strategy
• Build Your Email List
• Inbound Marketing
• Fundamental Of Affiliate Marketing
• Content Marketing
• Mobile Marketing
• Marketing Automation
• Video Marketing
• Live SEO Project
• Case Studies

 

Course description

 

They covered a wide range of online marketing themes and strategies in the one-month digital marketing certification course in Kolkata. The curriculum is one month long, with two-hour classes three times a week, allowing students ample opportunity to learn, practice, and apply what they have learned in the classroom and lab.

 

This digital marketing course is for those who already have excellent traditional marketing skills and want to apply them to the internet. For those who are now looking for work and have been told by their boss that they must understand the fundamentals of digital marketing, this could be a great choice for you. 

 

 

4. Seven Boats Academy 

 

It is considered to be one of the most reliable internet marketing organizations in Kolkata, one of the best digital media institutes in Kolkata, and one of the best digital marketing courses in Kolkata. Thanks to its high-quality service offerings and training. 

 

Different courses the institution offers are: 

• Beginner 
• Intermediate 
• Advanced 

 

DMRC–Digital Marketing Regular Course 

Duration:  1.5–2 months

Total fee: ₹10,000 (USD 150),

Mode of education: online and classroom

 

Highlights

 

• Live instructor-led online or classroom classes.
• 25 hours live instructor-led sessions.
• Access to Class recordings.
• Important core modules covered.
• Multiple Exams. 
• Practical Home & Class assignments.
• Live projects.
• Seven Boats Alumni Status.
• Free entry to contests.
• Limited Placement assistance. 
•     CDMP certificate

 

ADMSC (Advanced Digital Marketing Specialization Course)

Total fee ₹26,000 (USD 350)

Duration 3.5 Months 

Mode: online and classroom

 

Highlights

• Additional 25 hours live instructor-led session.
• Advanced & Additional modules covered. 
• Capstone project. 
• Additional live projects. 
• 1 Month Internship program.
• Placement & Entrepreneurial support.
• CDMS Certification.

 

 OADMC (Online Advanced Digital Marketing Course)

 

Fee: ₹5900 (USD 90)

Duration: 400+ hours 

Mode: Online

 

Highlights

• Multiple Exams & Assessments
• OADMC e-Certificate
• Trainer Support & feedback by email/WhatsApp
• Unlimited Access
• Updates to new topics & recordings
• Seven Boats Alumni Status
• Free entry to contests

 

The various opportunities provided by them, help the learners grow at their own pace while acquiring detailed knowledge about the subject and thus, it is considered one of the best digital marketing courses in Kolkata.

 

DDM Diploma in Digital Marketing

Fee: ₹46,000 (USD 625)

Duration: 6.5 Months 

Mode: Online or classroom

 

Highlights

• Advanced & Additional modules covered 
• 15 hours live class in WordPress Web Development training 

• Additional live client projects. 
• 2 months additional Internship program & Internship certification 
• Placement & Entrepreneurial support
• DDM Certification.

 

This is one of the best certification courses as well as one of the best digital marketing courses in Kolkata.

 

 

4. ADDM Advanced Diploma in Digital Marketing

 

The details about this course are mentioned below and the reasons because of which it deserves special mention as one of the best digital marketing courses in Kolkata are:

 

Fee:₹66,000 (USD 895)

Duration 1.1 Year 

Mode: Online and classroom 

 

Highlights

• Advanced & Additional modules covered. 
• 6 hours Live classes by Super Session / Guest Sessions/ Special Sessions.
• 30 hours WordPress Web Development training.
• Providing free domain and hosting service for one year.
• 15 hours Graphic Design Training.
• Additional live client projects. 
• 3 Months additional Internship program & Internship certification. 
• Placement & Entrepreneurial support.
• ADDM Certification.

 

The Fundamental Curriculum 50+ Modules

 

• SEO overview 
• SERPs–how search engines work 
• Keyword research and analysis 
• Organic search vs. Paid search 
• On-page SEO 
• Off-page SEO 
• Mobile SEO 
• Technical SEO 
• Local SEO 
• Social SEO 
• SEO audits and tools 
• Career scopes in SEO 

 

Moreover, they provide an internship program with live projects. On successful completion of the internship programs, they give internship letters. In addition, they offer batches, medals, and prizes to motivate pupils.

 

Placement partners

 

1. Capgemini.  
2. IBM
3. Cognizant
4. Flipkart
5. Tata

 

5. Acesoftech Academy 

 

About:

 

Acesoftech Academy is a leading IT training institute in Kolkata that offers SEO (Search Engine Optimization), PPC (Pay Per Click), SMM and SEM (Search Engine Marketing), and Digital Marketing training and is considered to provide the learners with one of the best digital marketing courses in Kolkata.

 

Name of the course: Digital Marketing Training in Kolkata and online Digital Marketing Training

Duration:   6 months

Classes:   3 days a week 

Mode: classroom and online

 

Aim of the course: 

Digital Marketing course will educate you on how to:

• Gain a better understanding of current and recent Digital Marketing concepts and tactics
• How to combine Digital Marketing with traditional marketing strategies.

• Gain a better understanding of the factors that influence visitor behavior in the digital economy.
• Create a detailed plan for your company’s Digital Marketing strategies, or for those of your clients. You’ll also learn how to get the most bang for your buck with a less budget.
• Conduct a thorough study and utilize your skills in a certain sector to make your company’s existence known to potential customers.
• Learn how to advertise your company both domestically and internationally.

 

They inserted the following topics in the course:

 

• Understanding Digital Marketing
• Website planning and architecture
• Search Engine Optimization SEO 
• Search Engine Marketing SEM
• Social Media Marketing SMM
• E-mail Marketing
• Lead generation and conversion
• Digital Display Marketing
• E-commerce website marketing
• On-page and off-page SEO
• Adword (PPC) campaign
• Mobile Web Marketing
• Blog and earning through AdSense
• Affiliate Marketing
• Web Analytics and visitors tracking
• Content Marketing
• YouTube Advertising
• WordPress for SEO 
• Online Reviews and brand reputation
• Digital Marketing and Artificial Intelligence
• Guaranteed Earning as a freelancer
• Free Website, Domain, and Hosting

 

How Digital Marketing training course in Kolkata will help you to:

 

• Improve your job chances 
• Sharpen your vital marketing abilities
• Increase and grow your consumer base
• Stay prepared for the competition

 

Who should take part in this Digital Marketing Training Program?

 

• Anyone who wants to practice a career in digital marketing 
• Anyone wants sales and business expansion 
• Anyone who has experience with traditional advertising marketing and wants to learn more about new online advertising strategies

 

Frequently Asked Questions:

 

Q1. What are the fees to pay for the Digital Marketing course?

Usually, it costs around Rs. 12,000 to 15,000 per month. It is usually a three-month course. So, it will cost around Rs. 36,000 to Rs. 40,000.

 

Q2. Which digital marketing skills are in demand?

 

SEO is the most wanted skill these days in the field of Digital Marketing. Apart from this, writing content with long-tail keywords is also important. Designing content that caters to the market demand is the most important thing.

 

Q3. Is digital marketing a tough course?

People can learn the basics of digital marketing within 3 months after joining a course. It is not difficult if you understand the basic techniques and the methods to market your content. 

 

Conclusion:

 

Above mentioned are undoubtedly the Top 5 Digital Marketing courses and Institutes in Kolkata, which are serving the best and most researched and Up-to-date course modules for the greater interest of the future generation and future prospects in digital marketing.

 

Hope this article will meet all your desired requirements to help you in taking up the course cautiously.