Top 7 Digital Marketing Courses in Raipur With Placements
The Internet has changed the way businesses used to market their products and services. Now, these businesses can reach their customers with much ease. Earlier, print media, billboards, radio, and TV commercials were modes of advertisement where customers’ reachability was limited. Currently, Social Media Websites, Emails, and Chats are effective means of communication. The content is targeted to a specific audience using Search Engine techniques. The article attempts to highlight the approach and importance of Digital Marketing. The article also highlights top Institutes offering Digital Marketing Courses in Raipur.
What is Digital Marketing?
Digital Marketing refers to the promotion of products and services through digital devices and technologies. Digital Marketing involves the use of social media, mobile devices, search engines, websites, and computers. With the advent of the internet, Digital Marketing became popular. It is also called Online Marketing of brands through the internet and other forms of communication to tap potential customers. Some types of Digital Marketing are:
- Search Engine Optimization
- Content Marketing
- Social Media Marketing
- Pay-Per-Click Marketing
- Affiliate Marketing
- Email Marketing
Why Digital Marketing as a Career?
Digital Marketing is a field that keeps evolving with the introduction of different platforms. The last two years show Digital Marketing as the top career choice. Today’s world cannot be imagined without the internet, making Digital Marketing the most sought-after career option in 2023. Sooner or later, almost all businesses are going to opt for Digital Marketing to promote their products and services. Let us look into a few reasons why you should choose your career in this versatile field.
- Demand for Digital Marketing Jobs: In this age of the internet, demand for Digital Marketing is increasing. Digital Marketers are comparatively less as compared to their requirement. Above mentioned reason explains why Digital Marketing has been the most sought-after career choice among students and professionals.
- Competitive Pay-check: As the demand for Digital Marketing Professionals is high and the supply is low, businesses find it hard to source professionals with desired skill sets. This is the sole reason for the higher paycheck for Digital Marketing Professionals.
- No Prior Education Required: One of the most alluring aspects of Digital Marketing jobs is that it does not require an abundance of educational qualification or degree. Anyone who desires to grow and learn can pursue a career in Digital Marketing.
- Be Your Boss: Work-time flexibility is one of the most convenient aspects of Digital Marketing. A person does not need to follow a 9 to 5 routine. He needs a computer and an internet connection and can work from home. This feature makes him the boss as he can work as per his schedule.
- Digital India Campaign: The Digital India Campaign has led people to go from traditional to digital. The campaign and demonetization have made the masses aware of digital payment methods. The Digital Marketing concept has leaped forward, creating multiple opportunities for digital marketers.
- Variety of Specializations: There are a variety of specializations in Digital Marketing. Some career options are Search Engine Optimization, Email Marketing, Business Analytics, Social Media Marketing, Copywriting, e-Commerce, Web Designing, Search Engine Marketing, etc.
Recognizing the importance of Digital Marketing, many Institutes offer Digital Marketing Courses in Raipur.
What is A Digital Marketer?
Digital Marketers are those who are engaged in the advertisement of the company’s products and services. They use digital platforms to reach out to potential customers.
Responsibilities of Digital Marketer:
- Conduct marketing campaigns for brand awareness and lead generation
- Analyze trends to identify opportunities and conduct market research
- Conversion of website visitors into sales
- Ensuring that the target audience is reached conveniently through the website
- Using tools like Twitter, Google, Facebook, etc to manage the online presence of the brand.
- Monitor website performance and advise improvement in the website based on performance.
Skills Required for a Digital Marketer:
- Excellent written and communication skills
- Creative skills
- Up-to-date with the latest online practices
- Strong keyword research skills
- Good managerial skills
Qualification Required:
Graduate in any discipline. Qualification in Marketing and Communication is preferable.
According to surveys, Digital Marketing Specialist is one of the topmost in-demand jobs in the country. Growing demand for Digital Marketing Professionals has given opportunities to many reputed institutes to impart education and training in this emerging field. As a result, a lot of institutes have committed themselves to offering Digital Marketing Courses in Raipur.
Scope of Digital Marketing
Digital Marketing aids in the effective promotion of products and services. Presently more and more businesses are joining the Digital Marketing sector. That’s the reason for the rise of a trend and it’s getting outdated very soon. Let us discuss some of the trends and themes which will impact this area in 2023 and beyond.
Analytics: Analytics aid in identifying data and predicting business outcomes. Digital Marketing strategies use big data. Real-time analytics are making an impact in digital advertising. Real-time analytics help marketers to react to customers’ behavior more easily. They also help marketers react to campaigns more swiftly.
Social Media Influencers: Marketers use Social Media Influencers to expand and build businesses. Customers show more faith in them other than in advertisements from corporations.
Artificial Intelligence: Marketers evaluate and analyze user data with the help of Artificial Intelligence to further personalize the customer experience. Through AI, businesses target their consumers in a better way and also learn much about them.
Interactive Content: Interactive Content is a marketing tool that helps customers to interact with the business. They also aid in improving the Digital Marketing approach. Social Media Marketing is one of the approaches that has grown immensely and has kept influencing the Digital Marketing world.
Video Content is the Future: Video Content will be the topmost approach in coming years as customers pay less attention to text content. YouTube is one of the most viewed platforms in the country.
Salary in Digital Marketing
Perks and Salary are the most important factors drawing thousands of aspirants’ attention to the Digital Marketing field. To cater to the needs of those aspirants, many institutes are offering Digital Marketing Courses in Raipur.
Average base salary as per Indeed, at entry-level positions:
| Job Title | Average Salary Per Annum
(Raipur) |
Average Salary Per Annum
(India) |
| Digital Marketing Manager | 247,055 | 293,591 |
| UX Designer | 208,489 | 917,667 |
| Email Marketing Manager | 262,710 | 276,364 |
| Copywriter | 252,987 | 334,705 |
| Social Media Manager | 226,864 | 316,084 |
| Content Marketing Manager | 362,217 | 530,410 |
| SEO Specialist | 216,673 | 283,772 |
| Web Developer | 271,867 | 289,566 |
| Graphic Designer | 224,933 | 257,152 |
Types of Jobs in Digital Marketing
It is the best time to get started with a Digital Marketing career as more and more audiences are engaged in spending time in front of their screens. There are a lot of career options in this field of work. These options have attracted thousands of aspirants to the Digital Marketing field. To fulfill these aspirations, a lot of institutes have come forward to offer Digital Marketing Courses in Raipur. Mentioned below are some of those options:
Digital Marketing Manager: Digital Marketing Managers promote the company’s products and services through marketing campaigns. They are responsible for planning and managing social media platforms.
UX Designer: UX Designers ensure that individuals do not experience any hassle while using websites and applications. They engage in developing and designing digital products and services for end users.
Email Marketing Manager: The primary job of Email Marketing Managers is to conduct email marketing campaigns by identifying target audiences. Email Marketing Managers make sure that the content is clear and optimized for mobile devices.
Social Media Manager: Social Media Managers manage the company’s social media presence and are involved in brand building. They are responsible for creating brand awareness and social media marketing campaigns.
Content Marketing Manager: Content Marketing Managers are responsible for the marketing of content online. They are involved in increasing web traffic and brand awareness. They distribute content to apt platforms.
SEO Specialist: Search Engine Optimization Specialists are engaged in research and analysis works. They use this research and analysis to improve website ranking on various search engines. They find trending keywords and add them to the websites which helps search engines to identify those sites and display them to users.
Web Developers: Web Developers develop, maintain and update websites optimized for multiple devices. They use JavaScript, HTML, and XML for writing codes.
Graphic Designer: Graphic Designers design and create visual texts and images using computer software. They develop and design layouts for ads, banners, brochures, flyers, etc. They work together with Copywriters for test designs and creation.
List of Institutes providing Digital Marketing Courses in Raipur
1. IIM SKILLS
Master Digital Marketing Course
IIM SKILLS is one of the topmost institutes offering Digital Marketing Courses in Raipur. The Course has been designed to give hands-on learning to students. Weekly assignments are reviewed by experienced trainers. Students get to work on real-time projects during the course. The detailed curriculum and attractive features make IIM SKILLS one of the best Digital Marketing Courses in Raipur.
Course Curriculum:
- Introduction to Digital Marketing
- Web Development and WordPress
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics
- Online Reputation Management
- ECommerce Marketing
- Quora Marketing
- Graphic Designing
- Content Writing and Advanced Blogging
- Media Buying and Planning
- Affiliate Marketing
- Video Marketing
- Marketing Automation
- Digital Infographics
Key Highlights of the Course:
- The Government of India Recognized
- 40 Digital Marketing Modules
- 15+ Live Projects
- 10+ Case Studies
- Tools Worth INR 79000+
- Recognized and Aligned Certifications with Google, MSME, Meta, Hubspot
- Practical Learning
- Master Certification
- Tool Driven Course
- Life Time Access to Training Material
- 1:1 Student Support
Tools Covered: SEO, WordPress, Sem, Email Marketing, Analytics, Graphic Designing, Video Marketing, Elementor, Ninja Forms, Autoptimize, Async Javascript, Woocommerce, Gotmis Malware Security, Sucuri Security, Wp All in One Migration.
Mode of Learning: Online
Course Fee: 29,900 INR + Taxes
Course Duration: 3 Months Program/ 2 Months Paid Internship
2. Simplilearn
Digital Marketing Certification Online Course
Simplilearn is one of the reputed Institutes offering Digital Marketing Courses in Raipur. The Course has been rated #1 by Search Engine Journal. The Course gives a vast understanding of eight Digital Marketing domains. The Course gets its students Industry ready with the latest tools which makes it makes it one of the most refined Digital Marketing Courses in Raipur.
Course Curriculum:
- Course 1: Marketing Search Engine Optimization, Content Marketing, Digital Analytics
- Course 2: Social Media Mastering, Digital Strategy and Mobile Marketing
- Course 3: Advanced Web Analytics
- Course 4: Advance Search Engine Optimization
- Course 5: Advanced Pay-Per-Click Program
- Course 6: Advanced Social Media
- Course 7: Digital Marketing Capstone
Key Highlights of the Program:
- 12 months of access to the Digital Marketing Program
- Real-Time Projects
- Expert Sessions from the Facebook team
- Certification Alignment: Google, Facebook Blueprint, OMCP
- Co-created with Facebook
- 45+ projects and Case Studies
- Job Assistance
- 30 Digital Marketing Tools
Tools Covered: Facebook Insights, Qlik, YouTube Analytics, Google, Google Trends, SE Ranking, Uber Suggest, Feng Sui, Hitwise, Bing Ads, Facebook Ads, Google Ads, Linkedin Ads, MOZ, RAVEN, Semrush, buffer, Hootsuite, Instagram.
Mode of Learning: Online
Course Duration: 12 months
Course fee: 64,200 INR (Inclusive of Taxes)
3. upGrad
Advanced Certificate in Digital Marketing and Communication
upGrad is one of the most renowned institutes offering Digital Marketing Courses in Raipur. The course helps in boosting careers and makes students learn about ChatGPT and AI in Digital Marketing.
Course Curriculum:
- Digital Marketing Landscape
- Digital Channel Deep Dive 1
- Digital Channel Deep Dive 2
- Marketing Analytics and Integrated Strategy
- Capstone Projects and eCommerce Bootcamp
Key Highlights of the Program:
- 5 live projects
- Certificate from MICA in association with upGrad
- 15+ Case Studies and Live Projects
- MICA Executive Alumni Status
- Video Library with 90+ Tools
- Fortnightly Coaching with Industry Mentors
- Personalized Resume feedback
- Mock Interviews by Hiring Partners
- Daily Doubt Resolution
- Video Classes
- Tutorials on using ChatGPT in Digital Marketing
Mode of Learning: Online
Course Duration: 26 weeks
Course Fee: 94,000 INR (Inclusive of Taxes)
4. Talentedge
Executive Development Program in Digital Marketing
Talentedge is one of the most prestigious Institutes offering Digital Marketing Courses in Raipur. The program helps executives and professionals to exploit the benefits of Digital Marketing to improve their companies’ performance and efficiency. Candidates or students get to learn applications of marketing tools and techniques.
Skills Acquisition:
- Social Media Skills
- Remarketing and Communication
- Performance Marketing
- Digital Media Analytics
- SEO
- Strategic Brand Communication
Course Curriculum:
- Social Media Marketing
- Content Marketing
- Remarketing and Conversion
- Digital Media Analytics
- Mobile and Email Marketing
- Capstone Project
- Strategic Brand Communication
- SEO
- Video Marketing
- Online Display Marketing
- Paid Search Marketing
- Marketing in Digital Era
Key Highlights of the Program:
- Certificate from XLRI Jamshedpur upon course completion
- Convenient Schedule
- Loan Assistance
- Live and Interactive Digital Learning
- Talentedge and Alumni Network benefit
- Mobile platform enabled
- Live tech support
Eligibility:
- Graduates of Diploma holders from a recognized university
- Proficiency in English
- 3 years minimum work experience
Course Duration: 6 months
Course Fee: 90,000 + GST
Mode of Learning: Online
5. Digital Vidya
Certified Digital Marketing Master Course (CDMM)
Digital Vidya is one of the most reputed institutes providing Digital Marketing Courses in Raipur. The Digital Marketing Course is approved by the Government of India and accredited by NASSCOM. The incentive program is the collaboration of Digital Vidya and FutureSkills Prime. Students are eligible for incentives upon the completion of the course and clearing the assessment at FutureSkills Prime.
Course Curriculum:
- Search Engine Optimization (4 Modules)
- Search Engine Marketing (5 Modules)
- Social Media Marketing (5 Modules)
- Email Marketing (3 Modules)
- Inbound Marketing (4 Modules)
- Web Analytics (5 Modules)
- Facebook Marketing (2 Modules)
- Other Digital Marketing Topics (16 modules)
Key Highlights of the Program:
- INR 8000 incentive on course completion
- 100% unconditional money-back guarantee to students not satisfied after the first live session
- Job Interviews Assistance
- Resume Creation
- Interview Readiness
- 140 Hrs of hands-on Assignments
- Case Studies
- Practical Sessions
- Best Industry Trainers
- Course Recordings
- Lifetime Updates
- Attend Sessions from your comfort zones
Tools Covered:
- Hosting: Server Space
- SEM Software
- SEO Software
- Landing Page Creator
- Social Listening
- Push Notification
- Theme: WordPress Mega Theme
- Ahrefs
Course Fee: 49,900 + 18% GST
Course Duration: 4-7 Months
Mode of Learning: Online
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6. NIIT
Digital Marketing Program
NIIT is one of the leading institutions offering Digital Marketing Courses in Raipur. The course enables students to become a Stack Route Certified Full Stack Route Certified Professional. The course curriculum is based on industry trends that prepare students for certifications from Google Digital Garage, YouTube, Facebook, and Google Ads. The course enables students to gain expertise in all Digital Marketing aspects such as Google Keywords, SEO, etc.
Course Curriculum:
- Website Design and Search Engine Optimization
- Marketing on various Social Media Platforms
- Paid Marketing in Google Ecosystem
- Use eCommerce Channels Effectively
- Projects
Key Highlights of the Program:
- 100% Placement Assistance
- Flexible Study Hours
- Placement Record
- Mastery Learning
- Outcome Oriented
- Practitioner Designed
- Integrated Problem Solving
- Capstone Projects
Eligibility:
Any Graduate
Tools Covered: Google Analytics, Google Ads Manager, Facebook Ads, Facebook Insights, YouTube Analytics, HootSuite, Similar Web, Semrush.
Course Fee: 76,700 INR Including GST
Course Duration: 45 Weeks
Mode of Learning: Online
7. Henry Harvin
Henry Harvin is one of the premier institutes offering Digital Marketing Courses in Raipur. Students at Henry Harvin become Certified Advanced Digital Marketers with CADM Digital Marketing Certification. The course enables students to earn seven certifications. The course includes one certification from Henry Harvin, five certifications from Google, and one certification from Facebook.
Course Curriculum:
- Module 1: Getting Started with Digital Marketing Course
- Module 2: Effective Web Page Designing
- Module 3: Search Engine Marketing
- Module 4: Search Engine Optimization
- Module 5: Facebook Marketing
- Module 6: LinkedIn Marketing
- Module 7: YouTube Marketing
Key Highlights of the Program:
- 7 Certifications from 1 course
- 100% Work Support
- Learn from Subject Matter Expert
- 1-year Membership with Henry Harvin Academy
- Freelance Privileges
- Placement Drives
- Premium Access to Henry Harvin Job Portal
- Personalized Job Consulting
- Certified Experienced Instructors
- Tailor Made Training
- Flexible Schedule
- Session Recordings
- One-on-One Training
- Masterclasses by Henry Harvin
Tools Covered:
Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, HTML, YouTube Marketing, Semrush, MOZ, SpyFu, buffer, HootSuite, Qlik, RAVEN, HubSpot, Canva, Hemingway, Mailchimp, ahrefs, Unbounce, audiense, Loomly, Ginger.
Course Fee: 17,500 INR with EMI option.
Course Duration: 40 Hrs
Mode of Learning: Online
Frequently Asked Questions
Why do businesses need Digital Marketing?
Every business needs Digital Marketing. A Few benefits of Digital Marketing for businesses are:
Affordability: Digital Marketing is much more affordable than traditional marketing methods. YouTube, Blogs, Social Media, and Podcasts have replaced Television, Magazines, Flyers, and Radio respectively.
Mobile Access: Millions of people use smartphones to watch the news and access social networking sites, and engage in other activities. In the process, Digital Marketing reaches them.
Flexibility: Email Marketing, Content Marketing, and Social Media Posts are a few forms of Digital Marketing. By using Digital Marketing, campaigns can be tested and stopped which are not performing well.
Expansion: With consumers shopping online, Digital Marketing lets businesses expand their reach to their customers.
Brand Monitoring: Digital Marketing lets brands check their credibility and engage with dissatisfied customers.
What is Search Engine Optimization?
SEO or Search Engine Optimization. Search Engine Optimization means the improvement of websites to increase their visibility in various search engines such as Google, Bing, and other search engines. In simpler words, SEO refers to the improvement in the content or structure of the websites to make its pages easily visible to people, through search engines. SEO is something that we do to rank higher on Search Engines such as Google, to gain more traffic to the website. SEO leads to more website traffic, more customers, better traffic, better reputation, and higher ROI.
What is Inbound Marketing?
Inbound Marketing is a Digital Marketing strategy that involves the creation of quality content and information sharing to attract customers to the business. Inbound Marketing helps gain customers organically which saves both time and money. Marketing channels such as SEO, Content Marketing, and Social Media are used to attract customers’ attention. Inbound Marketing engages potential customers using owned media and earned media. Some of the examples are:
- How-to video guides
- White papers
- Webinars
- Social media marketing campaigns
- Blogging on the companies’ website
Conclusion
To Conclude, Digital Marketing is the sales and promotion of products and services through digital platforms, with the tools available on the internet. Its strategies are more efficient and result oriented compared to the traditional style of marketing. Digital Marketing lets businesses stay in contact with their customers. There are endless possibilities for Digital Marketing to caress to realize a company’s growth potential.