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Top 6 Digital Marketing Courses in Madurai With Placements

Sravani Thogata

The onset of the digital revolution has pushed itself forward due to the covid pandemic. This pandemic has forced people to digitalize their way of living at a very high speed than expected. Though it is inevitable, digitalization has come so fast in our lives that it made us look online to know more about the world than actually look around us. So, it is very important for a business to mark its online presence. Digital marketing is a need for any company to mark their presence and improve their sales online.

 

List of best digital marketing courses in Madurai

 

Digital marketing is in fact one of the cost-effective and best methods to market their business as most people start their buying cycle online. However, an expert and efficient digital marketing expert is any business looking for. To build such expertise, we need to be trained both theoretically and practically. So, to make you an expert in the booming digital marketing industry, we have researched the following digital marketing courses in Madurai.

 

Top 6 Digital Marketing Courses In Madurai

 

1. IIM Skills

 

IIM Skills founded by Vaibhav Kakkar is one of the prestigious institutes of India, training professionals in digital marketing successfully over a long period of time. IIM Skills is also well known for its training in various professional skills like content writing, GST certification, SEO, Digital marketing course, and CAT coaching.

 

The digital marketing course at IIM skills is one of the best Government recognized digital marketing courses in India. It is a live 5-month comprehensive training course that includes 40 digital marketing modules. The course module of the institute is one of the features that made the IIM Skills digital marketing course one of the top best digital marketing courses in Madurai.

 

Duration: 3 months

course fee: 34,900+18% GST

 

Module

 

  1. Introduction to digital marketing
  2. Web development at WordPress
  3. Web analytics that includes Google analytics
  4. Online Reputation management
  5. Search Engine Optimization
  6. Content writing with advanced blogging
  7. Search Engine Marketing that includes Google ads
  8. Media planning and buying
  9. Email marketing
  10. Affiliate marketing
  11. Video marketing through youtube
  12. Inbound marketing
  13. Social media marketing
  14. Market automation
  15. Integrated Digital marketing strategy
  16. Digital Infographics Resume Creation

 

Special modules on the recent trends of digital marketing will be conducted to make students well aware of new trends. Hands-on experience is critical to getting expertise in the industry of digital marketing. And IIM skills provide 120 hours giving hands-on experience to the students by providing them to work on live projects.

 

Their curriculum includes-

 

  1. Web development- 15 hrs
  2. Micro video marketing- 10 hrs
  3. Affiliate marketing– 10 hrs
  4. Social media marketing- 15 hrs
  5. Search Engine Marketing- 10 hrs
  6. Search Engine Optimization- 25 hrs
  7. Email marketing- 15 hrs
  8. Content writing- 30 hrs

 

You will also be trained about various industry tools to make you an expert in the field are-

 

  1. Mail chimp
  2. Google analytics
  3. WordPress
  4. woo commerce
  5. Google ad words
  6. Amazon
  7. Ahrefs
  8. Semrush
  9. Linkedin ads
  10. Twitter ads
  11. Facebook ads
  12. Ubersuggest

 

Despite the above extraordinary curriculum of the digital marketing course, the following features made them the most after sought institute for digital marketing-

 

  1. 24/7 trainer support
  2. Interactive live sessions
  3. 8 certifications from google
  4. 3 digital marketing certifications from Hubspot
  5. Lifetime access to the LMS
  6. Exclusive resource material made by the industry experts
  7. Highly experienced faculty experts
  8. Career counseling and placement assistance
  9. 2 months paid internship with a fixed stipend of 6000/-
  10. Master certification from IIM Skills
  11. 15 live projects and 10 case studies
  12. Tools worth 79,000/-
  13. Helps you launch your own digital marketing agency

 

Other Courses

 

2. ACTE

 

ACTE is one of the best digital marketing courses in Madurai. Training in digital marketing from expert trainers with more than 27+ branches, ACTE surely will be among the top digital marketing courses in Madurai. ACTE is known for its authorized partnership with unique Authorized Microsoft partner, Authorized oracle partner, Authorized psi exam center, Authorized person Vue exam center, Authorized partner of AWS, and National Institute of Education (Singapore)

 

Course duration: 40 hours

Course fee: 12,000/-

 

Course curriculum includes-

 

Module 1: Inbound marketing

Module 2: Fundamentals of digital marketing

Module 3: Website planning and maintenance

Module 4: Creating a website using WordPress

Module 5: Business trend search

Module 6: Keyword planning and mapping

Module 7: Search Engine Optimization

Module 8: On-page Optimization

Module 9: Off-page Optimization

Module 10: SEO updates and analysis

Module 11: Social media marketing

Module 12: Social media Optimization

Module 13: Online reputation management

Module 14: content marketing

Module 15: Adsense and blog marketing

Module 16: Google Adwords

Module 17: Web analytics

Module 18: Mobile marketing

Module 19: Email marketing

Module 20: Video marketing

Module 21: Affiliate marketing

Module 22: Local business listing

IIM Skills Digital Marketing Course free demo invite

Key Features

 

  1. Industry expert faculty
  2. 100% job oriented training
  3. Lifetime access to LMS
  4. Certification guidance
  5. 500+ batches successful experience
  6. Hands-on real-time digital marketing projects
  7. 7+ years of expertise staff

 

They also provide training through various formats according to the convenience of the students.

 

They provide training in-

 

  1. one to one training
  2. online training
  3. classroom batch training
  4. customized training

 

They also cover various digital marketing tools like google analytics, Hootsuite, Uber suggest, Google keyword planner, canvas, Semrush, Hubspot, Google Adwords, Mailchimp, Slack, etc.

 

Recommended Read: Digital Marketing Courses in Indore

 

3. iClass

 

iClass Madurai is one of the best real-time digital marketing courses in Madurai. iClass provides instructor-led classroom training, as well as online digital marketing training. By providing the best training in real-time iClass can surely be one of the best real-time digital marketing courses in Madurai.

 

Key Features

 

  1. Multiple locations across Madurai
  2. Excellent infrastructure with equipped lab facilities
  3. various sessions of classes according to the needs of students
  4. Both online and classroom facility availability
  5. Expertized industry top faculty

 

Digital marketing certification course in iClass is available during different times and formats for the ease of the students.

 

They are-

 

  1. Regular classes(Morning, daytime, and evening)
  2. Training classes at weekends and holidays
  3. Fast track training classes with 5+ hours of training daily
  4. Digital marketer trainer profile & placement within 21 days
  5. Basic to advanced level of training

 

Their training centers are located across Madurai like Andalpuram, Anna Nagar, Arappalayam, Ashok Nagar, Ellis Nagar, Gomathipuram, KK Nagar, Melur, Peraiyur, Ponmeni, Shenoy Nagar, Tirumangalam, Villapuram.

 

Course Curriculum

 

  1. Principles of digital marketing
  2. Website designing with WordPress
  3. Search Engine Optimization
  4. Search Engine Marketing
  5. Social media marketing
  6. Email marketing
  7. Google Analytics

 

Recommended Read: Digital Marketing Courses in Lucknow

 

4. Simplilearn

 

Recognized by 40 global training organizations and also identified as among the top influential educational brand by Linkedin, Simplilearn is one of the legitimate digital marketing courses in Madurai. Simplilearn provides a wide range of digital marketing courses according to the experience and expertise of the individual.

 

Simplilearn provides certification courses, master-level courses, and university-level courses in digital marketing. Simplilearn is also famous for its corporate training of professionals. However, a basic digital marketing 101 course include skills like-

 

  1. Digital marketing
  2. Customer lifecycle management
  3. Marketing analytics
  4. Mobile marketing
  5. IoT marketing

 

Course duration: 6 months

Course fee: 59,999/-

 

An advanced pg program in digital marketing will help you to become an expert in the field of digital marketing. Simplilearn’s Digital marketing course in Madhuri helps you gain expertise in the important 8 domains of digital marketing like

 

  1. Search engine optimization
  2. Pay per click
  3. Social media
  4. Content
  5. Mobile marketing
  6. Email marketing
  7. Digital analytics
  8. Conversion optimization

 

They also cover a wide range of digital marketing tools like

 

  1. Facebook insights
  2. Google analytics
  3. YouTube analytics
  4. Google keyword planner
  5. SE ranking
  6. Uber suggest
  7. Hit wise
  8. Feng GUI
  9. Similar web
  10. Bing ads
  11. Facebook ads
  12. Google ads
  13. Hootsuite
  14. Google ad manager

IIM Skills Digital Marketing Course free demo invite

Important features that make Simplilearn’s digital marketing specialist master program is

 

  1. Resources are co-created with Facebook with a free Facebook blueprint voucher worth $99
  2. Industry aligned capstone 45+projects in 5 domains and Harvard’s case study assistance
  3. Top digital marketing certifications include Facebook blueprint, OMCP, Google ads and analytics, HubSpot, and Hootsuite.
  4. Job portal access with career mentoring, and resume assistance.

 

The only downside of Simplilearn is that you will miss personalized interactive sessions with the trainer. However, their detailed and easy to comprehend course curriculum and resources make it easier to understand and apply despite the lack of interactive training sessions.

 

Recommended Read: Digital Marketing Courses in Kolkata

 

5. FITA Academy

 

FITA Academy’s digital marketing course is one of the best live trained digital marketing courses in Madurai. Its profound resource material and industry top experts have successfully trained numerous students as the industry’s top digital marketing experts.

 

The key Highlights

 

  1. Top industry experts led online training
  2. Training faculty with more than 10 years of working experience
  3. Syllabus designed by the highly experienced industry top experts
  4. Real-time live projects to give hands-on experience
  5. FITA certification enables you to get  equipped with several global certifications
  6. Flexible timings according to the student’s schedule from an online or live training to regular or fast-paced training.
  7. Tie up with more than 1200+ small and medium companies to assist in placement and kick start your career

 

The course curriculum of the FITA Academy certification training is-

 

  1. Introduction to fundamental digital marketing concepts
  2. Learning different types of marketing and their importance
  3. Search Engine Optimization
  4. Keyword research and analysis
  5. On-page optimization
  6. Off-page optimization
  7. Technical SEO concepts
  8. Blog marketing techniques
  9. Content marketing strategy
  10. Google algorithm concepts and updates

 

Training classes with expertized industry faculty who are-

 

  1. Faculty trainers with more than 10 years of working experience
  2. Industry trainers with working experience in fields like pay per click, search engine optimization, email marketing, social media marketing, etc
  3. Digital marketing experts with hands-on experience with various digital marketing tools, software, etc
  4. Trains students in interactive sessions

 

The above key factors contributed to making FITA Academy one of them go after digital marketing courses in Madurai.

 

Recommended Read: Digital Marketing Courses in Mumbai

 

6. IIDE

 

Awarded as ‘India’s best digital learning platform’ by Indian Educational Congress and awards 2020, the Indian Institute of Digital Education (IIDE) has successfully trained more than 1 lakh aspirants since 2016.

 

Course duration: 4 to 5 months

Course fee: 72,033/- + taxes (No cost EMI)

 

Key features 

 

  1. Digital Scenario in India
  2. How to Monetize Your Blog
  3. Search Engine Marketing (SEM) – Google Ads
  4. E-Commerce Marketing
  5. Content marketing
  6. Web analytics
  7. Copywriting
  8. Creative Strategy
  9. Website Planning & Development
  10. Design Essentials
  11. Media planning   
  12. Search Engine Optimization (SEO)
  13. AD psychology
  14. Social media marketing
  15. Influencer Marketing
  16. Soft skills
  17. Brand reputation management
  18. Advance Content Strategy
  19. Email Marketing
  20. App Store Optimization (ASO)

 

The key highlights that make this course suitable for anyone is-

 

  1. 7 modular assignments
  2. One on one mentoring
  3. Interactive Question and Answer session
  4. 70 + hours of live training with industry experts
  5. Mastery in 20+ industry tools
  6. 13+ certifications in digital marketing
  7. 8 brand projects with 1 final project
  8. Supportive placement assistance
  9. 250+ hiring partners
  10. 40+ hour video tutorial sessions

 

The best part of IIDE is that it offers both online, offline training. It also provides training through on-demand mediums for the ease of the students. Certifications are produced on the completion of each module. Students can receive 12 different certifications on completion of various modules.

 

On submission of 7 final assignments and one final project, students will be awarded the advanced digital marketing certification. They also train their students for the Google certification exams. The above-mentioned unique features make it one of the best digital marketing courses in Madurai.

 

Frequently asked questions

 

1. What is the Scope of digital marketing in India?

Covid pandemic has pushed the process of digitalization to double its regular pace. This has forced companies to online their business. Any business needs its online presence to effectively market its products and services. Hence there is a dire need for digital marketing experts to effectively market their products and services. And companies are ready to pay a great share to the online marketing experts. According to the reports of Goldman Sachs, the internet marketing industry alone is going to be thrice the present value i.e, $160 billion dollars by the year 2025.

 

2. What are the difficulties as a digital marketer?

As a digital marketing expert in a company or for your own website, it is difficult to expect the exact results. Despite putting your whole heart and soul into it, there is always a possibility. When you measure the metrics of your previous campaign, despite using all the expert-advised tricks, you may not reach your goal. The budget you get for such a campaign is always close to zero to less. So when you are expecting a large number of leads or conversions, it is surely a stressful and difficult situation.

 

The regular Google updates on the search engine algorithm make digital marketing experts be on their toes, expecting them to be updated. Overnight search engines guidelines change, changing the client’s website ranking drastically sometimes. However, following the guidelines of the search engines will help with these ‘algorithm updates’

 

3. What is the salary of a digital marketing expert?

Due to its high demand and fewer experts available currently, the pay is high compared to many other streams.

  • A PPC (pay per click) manager earns around 10.5 lakhs per annum.
  • The annual pay for an SEO/SEM is around 3.5 to 9.7 lakhs per annum.
  • While a content strategist can earn around 7 lakhs per annum.
  • An e-commerce specialist can start with around 3 lakh per annum.
  • Brand marketing specialists are capable of earning around 10.7 lakhs annually.
  • Digital project managers can easily earn around 12 lakhs per year.

 

4. What are the various career opportunities in digital marketing?

There are many diverse career opportunities as a digital marketing expert. Expertise in a specific digital marketing field will help you land high-paying jobs. Some of the many digital marketing streams include-

 

  1. Digital marketing manager
  2. Content strategist
  3. Internet of things marketing specialist
  4. Email marketing specialist
  5. Pay per click manager
  6. Digital project managers
  7. Brand marketing specialists
  8. Social media marketer
  9. SEO specialists
  10. Mobile marketing experts

 

5. What are the skills required for a digital marketer?

The skillset is the asset set in any field and it is no less true in the digital marketing industry. The more skills you are an expert in, the brighter your career would be. Skills that you need to be a digital marketer is-

 

  1. Data analysis
  2. Content creation
  3. Search engine optimization
  4. Search engine marketing
  5. Customer relationship management
  6. Social media
  7. Communication skills
  8. Basic design skills

 

Conclusion

 

The above-listed institutes are no less than any top institutes as digital marketing courses in Madhuri. However, any course is truly worthwhile only if you make use of it. Different digital marketing courses train you differently. However, the above researched digital marketing courses in Madurai are among the top digital marketing courses in Madurai. Choose the ones that give you more hands-on experience and work with live projects. Choose a course with a perfect blend of theoretical and practical guidance to stand ahead of others in the game.

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