Top 10 Digital Marketing Courses in Pune in 2022
On any given day, there are hundreds of posts for digital marketing experts on job portals. There is also no shortage of projects advertised on freelancing sites by companies looking for help. Would you like to be the one filling up one of these positions? Or would you like to learn digital marketing techniques to help your business or that of others make the right impression with people who are looking for what the business has to offer? If yes, then this blog post is for you, to explore some of the best Digital Marketing courses in Pune.
Why is Digital Marketing a buzzword?
Much of the world was already spending a lot of time on the internet earlier and with the onset of COVID-19, the numbers grew exponentially. Now, if the people who buy products or services or consume content are spending their time online, it is logical for organizations and service providers to go digital too, right?
Although the concept is not new, the pace of adoption has seen an increase in recent times. For businesses, as they made the shift from traditional to online presence and marketing, it became clear that digital marketing –
- Is a gateway to making a wider impact with low marketing expenditure
- Works equally well for small businesses and large corporations
- Can be targeted to specific audiences or personalized
- Is measurable and insightful
These are, of course, the beginnings of a long list of advantages that make digital marketing a trend to adopt.
Advantages of taking Digital Marketing courses in Pune
Pune often called the “Oxford of the East” has also emerged as an IT and start-up hub. With growth comes opportunities and one of those prospects can be a career or expertise in Digital Marketing. By opting in to one of these courses you:
- Stay with the times as online marketing gets more exciting and innovative
- Learn from the best
- Receive hands-on training and projects that will give you confidence in your new-found abilities
- Go from novice to pro in a short span
- Create a new career path or revenue stream for yourself
Top 10 Digital Marketing Courses in Pune
1. IIM skills
Is a well-known name when it comes to curated training. The institute has the distinction of having completed over 2500+ batches of sessions across different verticals. Their Digital Marketing Course is undoubtedly one of the best courses, there you will not just learn concepts but will be equipped to set up and optimize your WordPress site, create your first video marketing campaign, build a strong social media presence and get set to earn from affiliate marketing efforts even within the course.
40 modules get covered during the 3 months of in-depth training you receive including:
- Introduction to Digital Marketing
- Web development at WordPress
- Search engine optimization and marketing
- Email and Inbound marketing
- Social media marketing
- Integrated digital marketing strategy
- Web Analytics
- Online reputation management
- Content writing & advanced blogging
- Media buying & planning
- Affiliate & Video marketing
- Marketing automation
- Digital infographics resume creation
Highlights
- 2 months of guaranteed internship
- 15+ live projects and multiple case studies to practice as you learn
- Assistance to complete certifications with Google, Facebook, etc
- Placement assistance
- Lifetime access to course materials
That is a comprehensive package of intensive learning and post-learning support, making it the first name to feature as one of the best Digital Marketing courses in Pune.
Other Courses
2. Digital Trainee
The team at Digital Trainee has been imparting training since 2016. The trainers have solid industry experience backing them and this is inculcated in the teaching methodology. The institute offers online and classroom sessions depending on the students’ preference. The Master’s program classroom training covers 50 modules in about 2-4 months and takes a deep dive into:
- Digital Marketing overview
- Search engine optimization
- Introduction to Google search console
- Content Marketing & local SEO
- App Store optimization
- Website planning
- Search engine marketing, Online display advertising
- Mobile & Video marketing
- Remarketing & conversion
- Social media optimization, Facebook, Instagram advertising
- Twitter, LinkedIn, WhatsApp, Email & Affiliate marketing
- Google Analytics & AdSense
- Online reputation management
- Lead generation for business & freelancing projects
- Growth Hacking using Digital Marketing
- Mobile App creation
- Social Media Automation
- YouTube SEO & AdSense
- Influencer & SMS marketing
- Entrepreneurship, Start-up plan & strategy
- Leadership fundamentals, management & people skills
- Marketing hack & media planning
- Personal branding using digital marketing
- Graphic designing & viral marketing
Highlights
- Free domain & hosting for a limited period
- Guaranteed internship
- Portfolio creation & evaluation
- Placement assistance
Digital Trainee also offers an extensive Agency program too and do take note that they also coach you on people and management skills making it one of the best Digital Marketing courses in Pune.
Recommended Read: Digital Marketing Courses in Indore
3. Premium School of Digital Marketing
Formerly called the School of Digital Marketing, Premium School of Digital Marketing is one of the oldest Digital Marketing Institutes. With 8 branches across India and, having trained over 8000 students, their curriculum has the best training and development strategy for individuals and corporates alike. Their online Digital Marketing Course takes 2 months to complete and covers:
- Digital Marketing overview
- Search engine optimization
- Content Marketing
- Website structuring & creation using WordPress
- Google Analytics
- Understanding acquisition & conversion
- Google search console & Google My Business: Local listings
- Social media optimization
- Facebook, Twitter & LinkedIn Organic
- YouTube SEO
- Search engine marketing: Google AdWords
- Search, Display, YouTube, Facebook & LinkedIn Advertising
- Conversion tracking tool
- Remarketing & conversion
- Email & SMS marketing
- Growth Hacking
- Introduction to affiliate marketing & Google AdSense
- Google Tag manager
- Media buying
- Freelance projects
Highlights
- Free domain & hosting for individuals
- Internship programs
- Live website creation & live campaigns
- Placement assistance, with mock interviews
The institute also has a targeted course titled Advanced Digital Marketing Certificate Course for experienced working professionals. Tailored options like this are one of the reasons to include this among the best Digital Marketing courses in Pune.
4. Digital Vidya
Digital Vidya has been upskilling people since 2009 and has to its credit the distinction of having trained thousands of professionals and students thus far on Digital Marketing and other training programs. They offer two Digital Marketing programs – one is an Executive Program in Digital Marketing in association with Deakin University and another is a Certified Digital Marketing Master or CDMM, for which they’ve partnered with VSkills.
Why is Digital Vidya included in the list of the best Digital Marketing courses in Pune? Because with CDMM, you get 100 hours of training covering:
- Search engine optimization – 4 modules
- Search Engine Marketing – 5 modules
- Social Media Marketing – 5 modules
- Email Marketing – 3 modules
- Inbound Marketing – 4 modules
- Web Analytics – 5 modules
- Facebook Marketing – 2 modules
- Other Digital Marketing topics covered through 15 modules
Plus, these additional perks:
- 140 hours of assignments & case studies
- Limited period free access to hosting server space, SEO/SEM software, WordPress Theme, etc
- 3 months of content marketing internship on successful course completion
- 2 exclusive internal Digital Marketing certifications from Facebook and LinkedIn once corresponding modules are completed.
Recommended Read: Digital Marketing Courses in Mumbai
5. Pashium International Institute of Digital Marketing (PIIDM)
With its main office in Pune, PIIDM is the next name to feature among the best Digital Marketing training program. The institute has been providing job-oriented training for 10+years and has both online and offline options for learners to choose from. The Digital Marketing program 2.0 covers 50+ modules in about 80 hours, going into details and practicalities of:
- Digital Marketing Overview
- Business Website, Blog & E-Commerce creation
- App, Graphic & Video Creation
- Social Media Automation
- Search Engine Fundamentals
- On-Page & Off-Page SEO Fundamentals
- Google Algorithm
- Keyword Research & competitor Analysis
- Advanced SEO Techniques & Local SEO
- Social media & Video Optimization
- Voice Search Optimization
- Search Engine & online display Marketing
- E-Commerce, Mobile & Video Marketing
- Facebook, Twitter, LinkedIn & Quora Marketing
- SMS, Email & WhatsApp Marketing
- Content Marketing
- Re-Marketing, Lead Generation & Traffic
- Google Analysis
- Google Webmasters
- App optimization
- Online Reputation Management
- Growth Hacking
- Blogging, Event blogging
- Google AdSense
- Affiliate Marketing, Dropshipping & Influence Marketing
- Freelancing
PIIDM also supports its student through:
- Soft-skills training & mentorship
- Guest lectures from industry experts
- 50+ assignments to solidify your learning
- Placement assistance
Their batch timings are flexible so the duration taken to complete the course can vary between 2-4 months depending on which option students prefer.
6. NSDM India
NSDM India is an innovative & dynamic education institution that offers Digital Marketing, AI, Data Science & Analytics & Growth Hacking programs. They have branches in Pune & Nagpur and offer a 3-month online Advance Program in Digital Marketing that gives an in-depth understanding of:
- Introduction to Digital Marketing
- Web Analysis & planning
- Search engine optimization
- Social Media marketing
- App store optimization
- Video & Display Advertising
- Ecommerce marketing
- Mobile marketing
- Content marketing
- Online Reputation management
- Affiliate & Email marketing
- Lead generation
What else makes the program at NSDM one of the best Digital Marketing courses in Pune?
- You get a free domain & hosting service
- Live projects & case studies
- Internship on course completion
- Placement assistance
The course takes 58 hours in total to complete, which are equally split to give you theoretical and practical training.
Recommended Read: Digital Marketing Courses in Goa
7. LIPS India
With offices in Pune, Mumbai & Bengaluru, LIPS India is the next name on the list of the best Digital Marketing courses in Pune. Amongst their various offerings is the Digital Marketing course that provides 100+ hours of training and practical experience to help you learn all there is.
The curriculum will consist of modules covering:
- Website creation
- Google AdWords
- On & Off-Page SEO
- Social media & Email marketing
- Ad servers- Display
- Google analytics
- Mobile marketing
- Social media monitoring
- Video optimization
- Affiliate marketing
- CRO- conversion rate optimization
- Content creation
- GTM- Google tag manager
- WordPress CMS
Other added benefits include:
- Mentoring by IIT Alumni
- Paid access to Mail Chimp Account, Infographics, Lumen5, and other tools (please check with Institute on the duration of access)
- Creation of live campaigns during training
- Lifetime LMS access
As with most Institutes on this list, gives students convenient batch selection choices.
8. Victorrious Digital
Established in 2014, Victorrious Digital is another name to reckon with when it comes to the best Digital Marketing courses in Pune. They offer Digital Marketing and IT courses and have a track record of having successfully trained 300+ batches. Their Digital Marketing course has 51 modules and can be attended in-person or learned online. A gist of what gets covered:
- Search engine and its basics
- Google Algorithm
- Domain & hosting
- Website Analysis
- Keyword research
- SEO concepts, Tools, On-Page and Off-Page activities
- Google Webmaster Tool
- Google Analytics
- SMO – Social media optimization
- SMM – social media paid campaign
- Social media automation & Local SEO
- Google Ads, Online display advertising & video marketing
- Mobile promotion
- Lead generation for business
- Content, Email & Affiliate marketing
- Online reputation management
- Growth Hacking
- Internet marketing strategies & freelancing projects
Additionally, they also assist with:
- Live projects completion
- Google Webmaster & Analytics access during training
- Assured Internship
- Interview preparation & grooming sessions
9. EduPristine
EduPristine has been training people since 2008, with coverage across 5 different verticals including Digital Marketing and a presence in multiple cities across India. They have the honor of being certified as a great place to work to their credit. Their Digital Marketing Master’s Program has about 40 modules that take 100+ hours to complete and covers:
- Introduction to Digital Marketing
- Search engine optimization – 3 sessions
- Mobile marketing & optimization
- SEM – PCC marketing covered across 4 sessions
- Social media marketing – 4 sessions
- Email & Affiliate marketing
- Marketing automation
- Funnel marketing & growth hacking
- Web analytics
- Content marketing & conversion rate optimization
- Soft skills training
What makes this one of the best Digital Marketing courses in Pune is also that you get:
- A domain name & one business email account
- Assured 6 months of web hosting
- 15-hours of soft skills training
- Placement assistance & post-course engagement as needed
You can choose from online or classroom training and the training is practical oriented.
Recommended Read: Digital Marketing Courses in Kolkata
10. Training Institute of Pune (TIP)
The final Institute to be included as offering the best Digital Marketing courses in Pune is the Training Institute of Pune, which is a subsidiary of Optimized Infotech. They offer job-oriented courses in a wide variety of streams like web designing, graphic designing, AI, Robotics process automation, etc.
Their Digital Marketing takes about 100-150 hours to complete & has the following modules:
- Introduction to Digital Marketing
- Introduction to website development
- Introduction to Domain and Hosting
- Understanding Google Algorithms and Updates
- Google My Business
- How Does a Search Engine Work?
- SEO – Search Engine Optimization
- Voice Optimization
- Advanced and Technical SEO
- Google Keyword Planner
- Website Audit and Optimization
- On-Page & Off-Page Optimization
- Google Search Console
- Bing Webmaster and Analytics
- Google Analytics
- CRO – Conversion Rate Optimization
- SMO – Social Media Optimization
- Introduction to Graphic Designing
- Paid Social Media Marketing
- Social Media Automation
- Facebook/ Instagram & LinkedIn Marketing
- YouTube Ads & Marketing
- WhatsApp, Email & SMS Marketing
- Video Editing and Posting
- ORM – Online Reputation Management
- Mobile App Creation
- ASO – App Store Optimization
- Mobile Optimization
- Google Play Console
- SEM – Search Engine Marketing
- Remarketing Concept
- Basic and Advanced Google ads
- ROI – Return on Investment
- Google AdSense
- Affiliate Marketing
- Content Writing
- Freelancing
- Influencer & E-commerce Marketing
- Planning and Reporting
- SWOT and PEST Analysis
- Personality Development and Soft Skills
You can see from the list of modules that the course coverage is comprehensive. Training Institute of Pune will also assist you with:
- Free domain & hosting (please check with Institute on the duration of access)
- Notes prepared by trainers for your reference
- Internship
- Interview preparation & Placement assistance
Frequently Asked Questions:
Q1. Is the Digital Marketing course worth it?
Absolutely. Any new learning is always a step forward and especially ones like Digital Marketing which is in demand can certainly help you advance in your career or business.
Q2. What pre-requisites should be met to undertake Digital Marketing Training?
It is recommended that you have a stable internet connection, a computer, and basic communication skills to be able to follow your instructors and to interact during classes.
Q3. Can students or working professionals pursue these courses?
So long as you can manage your priorities, you can join these courses. Weekend batches make it easier to attend classes without disturbing your Mon-Fri schedule.
Conclusion
Digital Marketing is the future. As the world gets more and more tech-driven with AI, mobile & voice searches all changing the way consumers look for what they want and make purchasing decisions, how companies cater to this, has transformed and will continue to do so. If you look at the modules that the Institutions covered in this article teach, you would also have noticed that in addition to being an overall Digital Marketing expert, there are also specific areas that you can specialize in such as video marketing, affiliate marketing, Email marketing, etc. In short, you get multiple careers or business growth prospects that are bound to benefit you.