The role of a search engine when choosing a product has increased significantly in recent years. Organizations hire digital marketing professionals who understand SEO techniques to rank higher on the search engine results to market their products. Hence there is a great demand for SEO experts or SEO specialists in the job market in India. This article will cover the top 10 SEO courses in Trichy that any person can pursue to become an SEO professional. Before that, let us understand SEO and its importance in digital marketing.
SEO and its Importance
Search Engine Optimization can be termed as the techniques or methods to increase the website’s visibility to appear on the top page of the search engine result pages or SERP. When we conduct a Google search for a product, we usually select the first few websites which appear on the first page, and we seldom check the other pages.
The website must be SEO optimized to be at the top of the SERP. SEO is a digital marketing strategy that companies adopt to rank higher in search engines. In this highly competitive business world, SEO has become the topmost priority for organizations to promote the product and attract customers.
How Search Engine Works
Crawling, Indexing, and Ranking are the three main activities search engines like Google executes before displaying the result.
Crawling – The process of a search engine’s web crawlers or bots analyzing websites is known as crawling. Web crawlers, often known as bots or spiders, crawl websites and the external and internal links that connect to them. It will analyze the content of the website while crawling, which will lead to indexing.
Indexing – After analyzing the data on the website, indexing stores the crawled webpages in the search engine database. It will be saved or indexed according to its importance, and it will be retrieved when needed. The website will not appear on the search engine result page if it does not index it. Websites with duplicate content, incorrect URLs, and invalid backlinks will not be indexed.
Ranking: Search engines rank websites after crawling and indexing webpages to determine where they should appear in the SERP. When we use search engines to make a query, the results are shown in a specific order or rank. The ranking of a website is affected by factors like on-page optimization, off-page optimization, technical optimization, content, and keywords.
Search Engine Algorithms
Search engine algorithms are the internal mechanism or principles used by search engines to rank a page. Google and Yahoo use different complex algorithms to determine the significance of the websites. We can find thousands of websites related to a particular search query. It will be difficult for a user to distinguish between what is valid and spam without search engines’ help. Several factors determine the ranking of the websites.
Factors that Affect the SEO
Keyword: The search phrases we type into the search engine bar when looking for a product or information are keywords. As a keyword indicates what your content is about, it is an essential aspect of SEO. The chance of appearing in the result pages increases if the website content contains relevant keywords.
A well-researched keyword will boost the website’s visibility. Before selecting a keyword, the digital marketing team will research customer preferences and current market trends. SEO Keyword planner tools like Google keyword planner, Semrush, and Moz are popular tools digital marketing strategists use when selecting the keyword.
These tools help to understand the level of competition for a particular keyword and the search volume for the keywords. A keyword with a high search volume and low competition is considered optimal for SEO.
Short Tail keywords: It consists of three or fewer words. The exact result may not be shown since the short tail key has a high search volume. “Keto diet” is an example of a short-tail keyword.
Long-Tail keywords: It has more than three words in it. It is regarded as less competitive, and it usually matches the exact result. “Keto diet for weight loss” is an example of a long-tail keyword.
Based on the purpose of the search, query keywords are classified as:
- Informational keyword – It is the keyword that we use when we are seeking some information through search engines. E.g., How to make cheesecake
- The navigational keyword is the keyword that we use when we want to find a particular website we already know. E.g., “Linkedin “
- Commercial Keyword – It is the keyword we use when we want to buy a product or a service. Commercial keywords are important since they show that a commercial transaction may occur in the future. E.g., “Latest model of iPhone. “
- The transactional keyword is the keyword that we use when we intend to buy a product.
Title tag – It is the first line that appears on the search engine result pages. The word limit for the title tag is 60 words. The title tag is an essential element of SEO because it influences the CTR or click-through rate of the website.
The keyword should be included in the title, and it also indicates to the user what kind of information the landing website provides. For SEO, it is recommended to provide a separate title to each webpage so that search engines can easily conduct the crawling process.
Meta description and Snippet – It is the synopsis that appears after the title tag in the SERP. Since it occurs in the SERP, it should be optimized to increase the click-through rate. Using numbers, symbols, catchy words, and call-to-action words like “Grab it today and avail discount” will increase the conversion rates. The Word limit of meta description is 160 characters.
Content – The common phrase “content is king” emphasizes the importance of content in product marketing. Well researched, engaging, and high-quality content will help in SEO. To improve the SEO, the density of the keywords should be 0.5%, and HTML tags should be added so that search engines can easily index the content.
URL – As a part of SEO, the URL or uniform resource location should be easily readable to the search engines by avoiding unnecessary parameters and subdirectories. It should be user-friendly, and it should match the title page. Example of an SEO optimizing URL – www.flipkart.com/clothing/women/kurtas.
Internal links and backlinks – Internal links connect the pages of the website. It allows the user to view postings on the same website that are similar or related to the content. Backlinks are hyperlinks or external links that link to other websites. It is regarded as a critical factor in SEO.
According to Moz’s research, 99.2 percent of the results shown by Google search queries contained at least one external backlink. Good quality backlinks show the search engine that your website is trustworthy and that the content is relevant, boosting your site’s ranking.
Technical SEO: Technical components of the website, such as a well-structured site map, website speed, loading time, and mobile optimization, will aid SEO. It helps search engines in quickly crawl and index the website.
The abovementioned SEO components indicate that it is a broad area and that certification in SEO is essential to becoming a professional.
Top 10 SEO Courses in Trichy
1) IIM Skills –
“Advanced Search Engine Optimization course” is the top-rated online course in SEO offered by IIM Skills. IIM Skills, founded in 2015, offers courses in skill development through online and self-paced courses at affordable prices. IIM Skills offers courses in Content writing, Technical writing, Digital marketing, and GST.
Advanced SEO course by IIM Skills teaches all the essential factors of SEO, and it is a good option for SEO courses in Trichy. The well-planned and structured curriculum and the internship will help the learner become an SEO Professional.
Features of the SEO Course
- 16 hours or four weeks of live online classes with weekly assignments and assessments
- Paid internship and placement assistance
- Hands-on training in two projects and access to SEO tools.
- Certification recognized by MSME Govt of India
- Access to weekly recorded classes in LMS
Topics Covered in the Course
- Introduction to SEO
- Setting up the right niche
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Search Console
- Google analytics
- Reporting in SEO
As per the students’ testimonials, this course helped them to understand the concepts and the best SEO practices, which helped their career growth.
Course Fees – 14,900 + GST
Simplilearn, the leading online learning provider, offers SEO courses in Trichy. Simplilearn is the world’s most popular online Boot camp and a major certification training provider offering courses in Digital Marketing, Data Science, and other subjects needed for career growth.
Simplilearn’s “Search Engine Optimization Training course” covers all of the main SEO components and teaches how to combine them to develop an efficient SEO plan. They are providing two learning options for this course.
- The self-paced learning course costs $599 and provides lifetime access to the learning materials.
- The cost of the online boot camp training course is 999 dollars. This course includes all of the features of the self-paced learning course, plus the learner will have 90 days of access to online classes.
- Search engine optimization foundations
- Advanced Search engine optimization
- Advanced Content marketing
- Advanced web analytics
Industry Projects on
- Keyword analysis and research
- SEO structure planning
- Website audit documentation
- Inbound link building
- Marketing plan
Recommended Read: Content Writing Courses in Trichy
3. Digital Vidya –
Digital Vidya leading online training institute in Asia, offers a certification course in SEO. Launched in 2009, it provides training courses in various subjects for job seekers and professionals for career improvement. Digital Vidya is providing SEO courses in Trichy.
SEO Certification course by Digital Vidya is an online, blended training program in SEO combining live classes and video tutorial classes. After completing the course, students have to appear for the exam to obtain the certificate.
Features of the Course
- Live sessions and one month project
- Lifetime access to the video classes and learning materials
- Research-based internship
- Home assignments giving hands-on experience in SEO
- 24 x 7 support in the discussion forum
- Free SEO tools worth 15 k free.
- Certifications from Govt of India, Google & Hubspot
Syllabus of the Course
- Introduction to SEO
- On page best practices
- Keyword research and competitive analysis
- SEO friendly design and architecture
- Technical website optimization
- Link building
- Social, local, mobile SEO strategies
- SEO site audit
- Algorithm updates
- SEO tracking
- The future of SEO
- SEO career paths.
Course Fees – Rs. 11,900 + GST
4) iClass Trichy –
iClass is a renowned training institute in India, offering IT, Software, Management, and Digital Marketing courses. They have training locations all over India, including one in Trichy. It is a good option for students interested in offline SEO courses in Trichy.
Search engine optimization and digital marketing course by iClass covers all the topics in SEO, enabling the learner to get placement in top companies’ digital marketing section. There are three different types of classes available for this course.
- Regular class for three weeks on all days
- Weekend training class for seven weeks on weekends and holidays
- Fast track training class for three weeks on all days.
SEO Courses in Trichy Curriculum
- Overview of Search engine optimization
- Keywords – the foundation of SEO
- Content optimization – Search engine & people view webpages
- Content optimization – Technical SEO
- Long term Content planning
- Link building basics
- Building links
- The link game
- Measuring SEO effectiveness
- SEO for Ecommerce
- Local search
- International SEO
iClass Trichy has training centers in multiple locations in Trichy. Equipped with a well-set-up lab and trainers with more than eight years of experience in SEO technology, it is the best option for students seeking offline SEO courses in Trichy.
5) The Indian Institute of Digital Education (IIDE)
offers a short-term course of 10 hours duration in SEO. IIDE, founded in 2016, is the leading digital marketing college in India. They provide various long-term and short-term courses in topics related to digital marketing through online and offline mediums. Course fees are Rs.6355 plus tax.
Trained by industry experts SEO course by IIDE help the students to learn the latest digital marketing strategies adopted by the top MNCs.
Features of the SEO Courses in Trichy by IIDE
- Combination of video lectures and live sessions of 10-hour duration.
- Certification from IIDE
- Access to the video lectures for 30 days
- Practice tests and assignments
- Getting familiar with SEO terms and concepts
- Keyword research
- On-page SEO tutorial
- Google proofing your website
- Off-page SEO tutorial
- Google Search Console
- Black Hat techniques
Recommended Read: GST Certification Courses in Trichy
6) Yoast –
Yoast SEO is a WordPress plugin used in Word press to optimize the content and the website’s keywords. Yoast SEO academy provides two online SEO courses in Trichy. They provide free SEO courses in Trichy that focus on providing training to beginners about SEO and WordPress.
It Covers the Following Topics –
(a) SEO for beginner’s training
(b) WordPress for beginner’s training
(c) Yoast SEO for word press plugin training
(d) Word press block editor training
(e) Structured data for beginners training
Yoast SEO Premium – It covers more areas of SEO compared to the Academy course, and the course fee is 89$.
7) Hubspot Academy –
Hubspot Academy offers a free online SEO course for marketers, content writers, and small business organizations who want to increase their website visibility. It is a good option for SEO courses in Trichy. The course contains 24 video tutorials covering the following topics:
- SEO basics
- On page and Technical SEO
- Keyword research for SEO
- Link building for SEO
- Optimizing the website for rich results
- SEO reporting
8) Udemy –
The world-leading online learning platform, Udemy, offers free and paid SEO courses. Some of their popular paid course in SEO are “SEO – 2022 Complete SEO training & Complete SEO guide to ranking local business websites. Moz SEO Training course by Udemy is a free course that covers the following topics as tutorial videos of 3-hour duration.
- SEO strategy development
- Site audits and structures
- Keyword research basics
- On-page SEO fundamentals
- Link building and off-page SEO
- SERP features
- Reporting on SEO
9) Skill Up –
Skill Up by Simplilearn offers a self-paced free video tutorial class in SEO which is a great option for SEO courses in Trichy. ”
- SEO introduction
- How Search engine works
- Types of SEO
- Keyword research and competitive intelligence
- On-page optimization
- Off-page optimization
- Duplicate content
- Design and architecture
- Local SEO
- Algorithm updates and SEO changes
- SEO tools
- Integrating SEO with other disciplines
Recommended Read: SEO Courses in Coimbatore
10) MOZ Academy –
Moz is an SEO software used for enhancing search engine visibility. Rand Fishkin, the inventor of Moz, is offering a free online course in SEO through Moz Academy. The SEO course by Moz, a good alternative for the SEO courses in Trichy, covers the following topics in a one-hour video session.
- SEO strategy
- Keyword research
- Searcher satisfaction
- On-Page optimization
- Technical SEO
- Link building
The most significant benefit of this course is that it can be accessed directly from the Moz Academy website without registering.
Frequently Asked Questions
1. Are SEO professionals in demand in India?
Data provided by various job portals show that SEO professionals are in high demand due to the growth of the digital marketing sector. As per Times of India, 1.5 lakh jobs are expected to create for SEO professionals in the coming years. Advertisements in job portals show that both small and big businesses in India seek SEO professionals to market their products.
2. What are different career options for SEO professionals?
SEO Specialist, SEO Analyst, SEO Manager, SEO Director, SEO consultant, SEO project manager, and SEO trainer are the most popular career options for SEO professionals.
3. How much salary does an SEO professional get in India?
Like any other job, the salary of SEO professionals is based on their experience, knowledge, skills, location, and designation. The national average for SEO professionals is 2 .5 lakh per annum. SEO Specialists earn between 2 and 4 lakhs per year, while SEO Managers earn between 5 and 7 lakhs per year. An SEO newbie’s monthly compensation ranges from 12,000 to 18,000 rupees. The work location also influences the pay scale of SEO professionals. SEO professionals will earn more salaries in metropolitan cities like Bangalore and Hyderabad compared to other cities.
There is no doubt that SEO is an essential part of the digital marketing sector. Since all industries adopt digital marketing strategies for marketing their product, there will be a huge demand for SEO professionals. Any hard-working graduate or undergraduate who has an urge to learn new skills will excel in this career. If you are looking forward to a career in SEO, the courses discussed in this article will help you.